SCOOP: Leaked documents show that the world's largest companies, including Google, Microsoft, McKinsey, Bain, Altria, etc. are spending millions tracking your every click around the internet: vice.com/en_us/article/…
This data goes from Avast Antivirus, which has 435 million users, to a subsidiary called Jumpshot, to dozens of companies 
This data is marketed to companies as “Every search. Every click. Every buy. On every site."
This was a collaboration between @Michael_Kan of PCMag and @josephfcox — here's Michael's piece, which digs deeper into how easy it is to de-anonymize this data
pcmag.com/news/the-cost-…
pcmag.com/news/the-cost-…
@Michael_Kan @josephfcox couple last things
1) Notable that Conde Nast buys this data to follow its readers on other websites
2) Real user data shows searches on porn websites and specific videos watched, and, as multiple researchers told us, it's trivially easy to deanonymize this data
1) Notable that Conde Nast buys this data to follow its readers on other websites
2) Real user data shows searches on porn websites and specific videos watched, and, as multiple researchers told us, it's trivially easy to deanonymize this data
@Michael_Kan @josephfcox After Avast got its browser extension kicked off Chrome, Opera, and Firefox for its data collection, it began asking users to opt-in from the antivirus itself, which offers much deeper access to users' computers
