Primarily, big companies are dinosaurs and leviathans. They sense the cultural impact, but they simply are not agile enough to keep up in the culture war landscape
And that's just with the core demographic that they're *intentionally* targeting.
They believe they're being timely and relevant by jumping on board with the feel-good social justice mantras-du-jour
But they are really eroding their brand with normal people who are getting sick of it.
Loud != broad
You know, the customers that are most likely to FORCE you to change your product, throw you under the bus at a moment's notice...
But it FEELS good in the meetings and board rooms.
They can't help themselves
When this was beginning, brands would get a boost for this type of thing. The first couple of times, maybe.
Then, wokeness becomes only defined by its lack
Yeah Comcast, you support pride month and change your icon and every website to rainbow colors..
BUT YOU DIDN'T FEATURE A CURVY TRANS WOMAN OF COLOR
Good fuckin job