Post

How to get URL link on X (Twitter) App

On the Twitter thread, click on or icon on the bottom
Click again on or Share Via icon
Click on Copy Link to Tweet
Paste it above and click "Unroll Thread"!
More info at Twitter Help

Chris Seper

@chrisseper

Mar 24, 2020 • 4 tweets • 1 min read • Read on X

My lone reaction to this #axiosmediatrends piece is that after all is said & done with coronavirus local media should seize on the elimination of the newspaper-broadcast cross-ownership rule & TV stations should buy local newspapers in their markets. 1/4 axios.com/newsletters/ax…

These audiences – TV & print – should be very different. TV caters to a broader audience, newspaper to a niche. Digital combined. TV-owned paper raises subscription rates w/ special rates for group buys. Circulation falls, product improves & it sells off audience it has. 2/4

Content used by all. This has failed b/c print & TV see themselves as competitors & cultures are different. Break that. Different platforms, different audiences & content presented differently. Local news is about getting as many eyes on journalism & monetizing THAT. 3/4

And to end this on an upbeat note, this probably would not work. 4/4

• • •

Missing some Tweet in this thread? You can try to force a refresh

This Thread may be Removed Anytime!

Twitter may remove this content at anytime! Save it as PDF for later use!

More from @chrisseper

Chris Seper

@chrisseper

Sep 25, 2020

Traditional news media has a lot of external challenges - FB, something, something, something - but we've got a lot of internal ones, too. I think a traditional media company needs to accomplish three things if it want to thrive in the future.

First, I think it needs to deliver a distinct and unique product in the market. The killer statement in local media, for example, is when we hear people say: You're all the same anyway. We do cover a lot of the same stuff, but how are we different?

@voxmedia

Second, we have to be able to gather notable fans and followers on our SECONDARY platforms. Example: people LOVE (not just visit) a "newspaper" web site. I never use @voxmedia sites, for example, but I love its podcasts. I think it shows you're reaching new customers.

Read 7 tweets

Chris Seper

@chrisseper

Sep 17, 2020

Watching #Alive and I think zombies should not kill their kin. If they are running on instinct they could ID loved ones and would go past them. But if they saw someone they could not stand like an old school bully they go into turbo mode.

Also, what if they also pursued more aggressively there more succulent or nutritious humans?

There was this old WGN sci-fi show: Earth Final Conflict. A race of aliens fed off the life force of humans. They were here long ago but came back. On the second go around the aliens started getting sick because humans ate junk food. I thought that was a nice twist.

Read 5 tweets

Chris Seper

@chrisseper

Sep 9, 2020

@DenverChannel

And so it begins, @DenverChannel: for the third year in a row I will try to enrich myself with a friendly sports wager with one of your staff members. It has never ended well.

@DenverChannel

@DenverChannel In the first year, I thought @HollyGaunttDen, was an easy mark. But her @Rockies beat my @Cubs in the playoffs and I forked over a team jersey.

@TonyKovaleski

In Year 2 I went for weaker prey: I bet @TonyKovaleski the Cubs would have a much better season than the Rockies. Proving God hates corporate hacks, the Rockies did just enough for a push.

Read 4 tweets

Chris Seper

@chrisseper

Sep 7, 2020

@nytimes

“The answer, I think, is that American television hosts need to be liked.” There is so much in this @nytimes piece I wasn’t sure where to begin. But that’s a good spot. nytimes.com/2020/09/06/bus…

Also this: “Operators in the subscription business — which includes cable and a growing share of online and print outlets — have found success in telling you what you want to hear, and in signaling that they are, in some sense, on your team.”

It is sometimes hard for people to separate journalist and friend because we wind up telling them something that benefits them or they connect with the work. But it’s also how we cultivate sources (aka. schmooze). Reporters are in the end, professional information gatherers.

Read 4 tweets

Chris Seper

@chrisseper

Jul 5, 2020

My oldest son told his brother he looked like a burned sock. The younger one said he looked like Gazerbeam from the Incredibles. I don’t understand.

Older one has countered by calling younger a “Dollar Store K-POP Star.” Younger countered with Gilbert Huff. It’s all Incredibles from the little one.