The Information-Action Fallacy:
The assumption is this: If we give people the relevant information, it will change their attitudes, which in turn will change their behaviours.
As @sivers said, "If more information was the answer, then we'd all be billionaires with perfect abs.”
The problem today is rooted in an abundance, rather than scarcity, of information, and of ease rather than the difficulty of access to it.
In turn, information has become a key form of procrastination.
We are all dining in a 24/7 digital buffet, the problem is we've all got too greedy.
The growth of choice and opportunity has caused three things:
1. It means that decisions require more effort.
2. It makes mistakes more likely.
3. It makes the psychological consequences of mistakes more severe.
We are all afraid of making the wrong choice therefore, we put off making decisions. Whether it be choosing what type of workout to do, or what action to take next.
(I'll let you into a little secret, there is no 'right' choice)
When decisions require more thought we use information consumption as a way to convince ourselves we are making progress on these decisions.
@tylercowen says "Most voracious readers read because they want to have a Talisman (something that gives them emotional comfort), not purely for the knowledge.”
This consumption is procrastination masquerading as productivity.
Consuming more information on a problem you have, won’t solve it. Just like reading about health won’t make you healthier. Only taking action will manifest the outcomes you want.
Remember, many people can show you the door but only you can walk through it.
If the issue isn’t the lack of information than what is it?
The overabundance of options and information has created confusion around how to achieve a goal 'best'.
So, the abundance of information has created an abundance of confusion.
Wouldn't it then be smart to figure out the actions that best suit you? Not what some fitness celebrity or marketing guru tells you?
Then all you would need is commitment to a plan.
But, all action plans are the same in the sense that only consistency will get you the results you want.
Aspirations are abstract desires, like wanting your kids to succeed in school. Outcomes are more measurable, like getting an A in a test. These are both lagging measures of actions/behaviours that you do.
People don’t naturally think in terms of specific actions, and this trips up almost everyone.
Remember, actions are concrete. They are the handholds and footholds that get you up the rock face.
Aspirations like 'be fit and healthy’ are too abstract. To combat this brainstorm 10-15 specific actions that would make you fit and healthy.
Pick your top 2-3 that are most appealing to you, or you think will be easiest to do.
"I am rather like a mosquito in a nudist camp; I know what I want to do, but I don't know where to begin." -Stephen Bayne
But, luckily we have behavioural change experts, who have proven ideas that can help with taking action.
Examples of making action easy.
Have your gym clothes ready for when you arrive home from work or wake-up.
Purchase chopped up vegetables for convenient cooking.
The smaller and easier the action is the more likely you will do it.
Examples: Floss one tooth, do one press up, meditate for one minute.
By making is small you make it doable, every day. Consistency is what matters.
Write down all the things you do currently from day to day.
Now try and link your new action to regular behaviour.
Examples include: As you make a coffee, do 2 press-ups.
We all miss the mark from time to time. But, this can provoke deep feelings of shame and guilt.
Why?
How do you fix this?
Stop judging yourself. You’re not broken, your system is.
As @JamesClear says ‘you do not rise to the level of your goals. You fall to the level of your systems.'
Remember, mistakes reveal flaws in your system, not you.
I personally love @ipickbrains rule taken from his great book ‘The Self Help Addict:
"I have a rule: for every chapter I read or any material I consume, I must produce something.”