2nd wave - Alternative lending platforms using their technology to new types of credit
investorfieldguide.com/ali/
investorfieldguide.com/credit/
1- very hard - figuring out who to lend to is hard
2- very cyclical - An arbitrage in an easy credit market, but hard in a downturn
3- low margin in beginning
"It's the type of business that can feel really really great, until it doesn't."
But it's a fantastic tool for customer acquisition, b/c there are very few ways that allow you to acquire a customer and get paid while doing so.
e.g At one point, Wells Fargo originated 1 out of every 3 mortgages in the US.
Distribution: Square capital lends to its own merchant base, which makes acquiring a customer significantly cheaper & easier.
In emerging markets it's much larger.
See: Tala, Payjoy, etc
In Colombia, only 14.5% of ppl have credit cards, so it's a clearer value prop & easier to convert to a long-term customer relationship (b/c less options)
In U.S, going from funding your mattress to top of wallet is harder
Needs to be lower than a bank otherwise it doesn't make sense.
Ultimately, most fin-techs are trying to be banks, b/c deposit is cheapest cost of capital.
The promise of p2p lending:
How Retail lending works
Borrower —> apply for short term credit —> banks and services —> package loans —> securitization —> tranches —> mutual funds —> investors
Marketplace lending
Borrower —> market —> investor
1/ Retail banks have low NPS and no loyalty
2/ New data sources present opportunities
3/ Web vs in person. Tiny fraction of loans are online (going online improves cost basis)
Consumer (Lending Club)
Real Estate (Lending Home)
SMB 70B (On Deck, Funding Circle, Cabbage)
Student 59B (Sofi)
Purchase finance (Lending Club, Affirm
Payday (Lendup)
/FIN
Share your thoughts on the space.