- Get so good they can't ignore you (10x better product) before doubling down on marketing (networking)& PR (credentials)
- When you're younger, take market risk (e.g crypto, VR) When you're older, take execution risk
- Nail retention (reputation)
- Disrupt orthogonally, often from below
- Don't compete
- The equivalent of nfx & moats here is legibility & durability—as time goes on, does your work look more impressive or less (e.g building Netscape looks more impressive)
- Focus on acquisition instead of retention (focusing on networking instead of relationships & reputation)
- Doesn’t get better over time (e.g working in a dying industry)
- Another “me-too” (not enough career risk):
- Listening to users too much (Ppl want you to take safer paths to justify their paths)
- Choosing overly-regulated markets (career paths where there isn’t much mobility or meritocracy)
- Not shipping & iterating enough (staying at the job bc you think you should)