My Authors
Read all threads
Here's what I've learned about launching online products.

1. Give tons of free stuff away.

The Internet rewards people who teach. Share your best ideas for free, and you will attract an audience of like-minded people. Build an audience before you launch your first product.
2. Build a niche audience.

Large audiences are sexy, niche audiences are profitable. Unique creators benefit from a lack of competition and loyal audiences. Build knowledge, gain a unique perspective, and share it with the world.

3. Listen to your audience.

Write about what you're interested in. Then, double-down on what your audience wants to learn about. Listen for phrases they repeat and write them down. Then, once it's time to write your sales copy, you can speak to your customer directly.
4. Start creating now.

Start before you're ready. Some people spend their whole lives waiting for the sound of a starting gun that never goes off. Don’t wait. The thing you’ve been waiting for is… your own permission.

5. Remember the compounding graph.

Audience building is a game of compounding. You start slowly, but once you gain momentum, you can hit escape velocity. The beginning of any compounding curve is a flat line. Keep publishing, listen to your audience, and aim to improve.
6) Have a vision

Your product should come from the heart. Solving your own problems is the best way to do that. Here's a trick: Find something that bothers you, and if you can find ten people who have the same problem, build a solution. Then, write about your creation process.
7) Write a manifesto.

It's time to craft your story. Write a short (250 word) manifesto about your product. It should have three parts. First, outline the problem. Second, share your solution to the problem. Third, talk about the specifics of your solution.

Here's an example.
8) Build buzz before your first product launch.

Remember the 3-2-1 strategy. Three months before you launch your first product, publish your manifesto. Two months before, share a preview. One month before launch, open your product for pre-sale to generate word-of-mouth buzz.
9) Show people your product.

When you buy a shirt, you want to feel it. You want to touch the nylon and examine the cotton. Launching an online product is no different. People want to see your product before they buy it.

Here are some ways to do that, written by @JasonFried.
10) Share your hit singles.

Before a new album comes out, musicians freely share the best songs. The added hype is worth more than the allure of secrecy. Your product should have a hit single too. Share your best nuggets of insight in free online articles, videos, and podcasts.
If you want to launch an online product, writing online is the best place to start.

If you want to improve your writing, sign up for my 9-day email course.

In it, you'll learn about audience building, The Netflix Principle, and Personal Monopolies.
Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!