Focus on the people who love your work, and ignore what the average person thinks. Benefits include smarter readers, better friendships, and way less writer’s block.
Ignore the masses.
Blow a small number of people away instead.
Two takeaways:
1) Product designers are professional editors, just like museum curators.
2) Most products are overloaded with compromises. They’re bloated because they don’t make enough trade-offs.
Jason’s honesty is refreshing.