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Write for your best readers.

Focus on the people who love your work, and ignore what the average person thinks. Benefits include smarter readers, better friendships, and way less writer’s block.

Ignore the masses.

Blow a small number of people away instead.
Reminds me of this old clip from @jasonfried.

Two takeaways:

1) Product designers are professional editors, just like museum curators.

2) Most products are overloaded with compromises. They’re bloated because they don’t make enough trade-offs.

Jason’s honesty is refreshing.
Here’s a transcript of the video.

There’s so much good product thinking in here, and all of it applies to writing online.
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