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Tip: Long onboarding processes scare customers away. If your onboarding can't be shortened, increase your conversions by adding a commitment checkbox to the beginning of the process.

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Conversion Voodoo increased a client's conversion rate by 11% by adding a checkbox to the beginning of their onboarding process. Users were filling out long mortgage applications and were leaving partway through.
So they asked for a soft commitment by asking users to click a box which read: "Yes! I'm ready for a better rate today!" The text served to emphasize the end goal while creating a sense that gratification was near ("today!").
It almost seems too simple, but the act of clicking the box can reinforce a user's commitment and help them get to the finish line — particularly for products with necessarily long onboarding processes.

For more growth bites 👉 indiehackers.com/growth-bites
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A story about 10k users from No 1 on the front page of Hacker News.

A 🧵by @docoleman36
1. Build a lean, but usable MVP

Focus on the core features of your product. Don't start building every little thing you can think of. What do you need to build for your product to function? For us, it was users searching and applying to jobs.
A very good blog post from @levelsio building an MVP:
levels.io/how-i-build-my…
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Tip: Brand new users are the most likely to churn. Retain them by engaging them immediately with an interactive onboarding process that showcases your best features.

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Around 80% of users churn within the first three months of signing up for an app, and poor onboarding is often to blame. That's why Lookout uses a quick interactive quiz to onboard new users instead of a boring tutorial.
The quiz has four questions pertaining to specific use cases that users are likely to run into.
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Tip: Try out the subject line, "I found you through [insert relevant name]" to get more cold email responses.

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For LeadGenius, this results in email open rates of 87%, click rates of 15%, and reply rates of 26%. When tested against four other potential subject lines for cold emails, this one was the clear winner.
In the subject line, you can name the person who connected you or the author of an article where you first heard of the lead. If you can't find a name to use, try referencing the website or platform where you found them.

For more growth bites 👉 indiehackers.com/growth-bites
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