Get inspired! Real stories, advice, and revenue numbers from the founders of profitable businesses ⚡ by @csallen and @channingallen at @stripe
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Dec 9, 2021 • 5 tweets • 2 min read
Trouble making your promotions stand out from the crowd over the holiday season? Less popular holidays might be a better bet.
A recent study found that people were 2x more likely to click promotions in an email if they were centered around a special day — and they were 25% more likely to buy. For the effect to work, the day needs to be original, unused by your competition, and on-brand.
Dec 7, 2021 • 6 tweets • 2 min read
Grow your email list with a viral thank-you page. Here's how.
If someone lands on your thank-you page after subscribing, they're obviously interested in what you have to say. And that means you have an opportunity to take it a step further — make an offer.
Dec 6, 2021 • 5 tweets • 2 min read
If you're taking pre-orders, discounts might not be the right incentive.
Presales are great for two main reasons: First, you can make money before you even launch the product. And second, they can help you validate the product. To order early, potential customers will need incentive, so businesses often offer discounts.
Nov 26, 2021 • 20 tweets • 3 min read
Looking for newsletters that can uplevel your founder game? Look no further.
- Stacked Marketer: Curated marketing news, tech, and advice
- tl;dr Marketing: Curated marketing news
- Growth & User Acquisition: Opportunities for user acquisition
- Marketer Crew: The latest marketing news, tools, and insights
Nov 23, 2021 • 6 tweets • 2 min read
Here's how to spend less time making more content.
Wildcard content is an SEO strategy where you write multiple pieces of content based on a search query that has a variable word. It allows you to find tons of keywords and write templatized content, saving you time and upleveling your SEO game.
Nov 23, 2021 • 5 tweets • 2 min read
Unemployed and out of college, this founder taught himself to code out of necessity.
Each morning Andy Cloke watched freeCodeCamp tutorials until he built his first project, verbly.io, a Spanish 🇪🇸 learning site.
The Spanish learning site had 1,000s of free users - but made $0.
Nov 21, 2021 • 5 tweets • 1 min read
Founders typically build products with either an audience-first strategy or an idea-first strategy.
This is what an idea-first strategy looks like:
1) The founder has an idea. 2) The founder builds a product. 3) The founders looks for users for the product.
**Founders following this approach end up with a solution, and then looking for a problem.**
Nov 11, 2021 • 5 tweets • 1 min read
Want backlinks without doing all that outreach? Build something that benefits your customers' websites while linking back to yours.
Typeform's domain rating is ranked #185 on Ahrefs' database, making their domain authority one of the highest in the world. That's no small feat for a relatively small company.
Nov 3, 2021 • 7 tweets • 2 min read
Create efficient, not clever ads.
Here's why this works: 👇👇👇
What are efficient ads?
These are ads that get your point across as fast as possible.
For example, having a six-second trailer over a 30-second linear ad.
Oct 25, 2021 • 4 tweets • 1 min read
Writing an ebook? Make it easy for your readers to promote it. Here's how.
When writing content, it can be helpful to include shareable assets — e.g. highlighted quotes, infographics, etc.
Oct 22, 2021 • 16 tweets • 4 min read
Want to know the secret to getting stuff done quickly? In a recent interview, @stephsmithio shared how she crossed $130K with an ebook, created a course in 20 days, and more.
Here's the TL;DR version.
Some quick takeaways from the interview:
- Get things done quickly by making Parkinson’s law work in your favor.
- Make the best use of your time by working like a lion (not a cow).
- Clinging too tightly to who you think you are closes doors.
Oct 20, 2021 • 13 tweets • 2 min read
Flow state has been shown to increase productivity in execs by 5x and creativity by 7x.
Want to know how to do it on-demand?
Flow is a "...state of focused concentration on the performance of an activity, in which one dissociates oneself from distracting or irrelevant aspects of one's environment.”
Certain regions of the brain down-regulate, brainwaves slow, and a cocktail of chemicals are released.
Oct 20, 2021 • 7 tweets • 2 min read
THREAD: Jesse Farmer founded his first business, a computer repair shop, while still in high school.
The year was 1998:
After graduating from high school in 2002, he studied Math at University of Chicago.
It was there he met his future co-founders.
Oct 20, 2021 • 5 tweets • 2 min read
THREAD: Ranking on the second page of Google's search results may be worthwhile after this recent Google update.
Here's the Google update:
On October 14, Google announced that continuous scrolling will be coming to Search on mobile for US-English queries: blog.google/products/searc…
What is continuous scrolling?
Oct 19, 2021 • 5 tweets • 1 min read
Github increased paid conversions by 61% when they started recommending plans based on preferences. 🤯
Every user is different, so don't show them all the same pricing options. When Github started recommending different plans to different users, they saw a crazy 61% increase in paid conversions.
Oct 19, 2021 • 4 tweets • 2 min read
UPDATE: Facebook will count 1 person as 2 people on its platform. People != Accounts.
Here are more details:
Last week, Facebook said they will "change the way they count people".
One person will be counted as 2 people if they have separate Facebook and Instagram accounts.
UNLESS that person have explicitly linked their account in Facebook's "Accounts Center".
Oct 18, 2021 • 9 tweets • 3 min read
THREAD: The world's fastest startups are working on just ONE metric.
Forget Ads, CPC, LTV or any of that jargon:
The most important key metric is TTV.
Let's dig into this.
Time to value. i.e, the time from when a customer invests into your product "by signing up" to the time they get the outcome (their pain solved).
Oct 6, 2021 • 5 tweets • 2 min read
Tip: Hunters can still amplify your Product Hunt launch. Start building relationships to get an added boost when you go live.
There was a time when getting a popular hunter to hunt your product was a big deal. That pretty much went out the window when Product Hunt stopped notifying hunters' followings when they hunted a product.
Oct 6, 2021 • 6 tweets • 2 min read
Last week, TikTok launched over 10+ new marketing features. Here are the ones that are relevant to founders: 🧵 🧵
1. Creator Marketplace/Creator Marketplace API.
Useful for: Influencer marketing, allowing you to use TikTok's first-party data to find relevant influencers to pitch your product to.
Oct 5, 2021 • 4 tweets • 2 min read
Tip: If your FAQ schema doesn't have links, you might be missing out on traffic. Increase your click-through rate from the SERP by adding links to your FAQ.
As you may know, your FAQ pages can be displayed as a rich result on Google (here's how to make that happen). What you might not know is that you can take it a step further and add hyperlinks to your FAQ schema. This can result in more traffic and, ultimately, more conversions.
Oct 5, 2021 • 7 tweets • 2 min read
Can TikTok work as an acquisition channel for SaaS?
Here's how this Chrome extension acquired 150k+ users with TikTok influencers (a thread) 👇👇👇
Background: Tactiq is a Chrome extension that creates Google Meet notes automatically.
They've invested $1820 into TikTok influencers, appeared on 22 TikTok videos and acquired 150k+ users as a result. Here are the steps they took: