Thread by @smashingmag

Everything I think about when I think about pricing plans. #uxpatterns

1. What copy do we include above pricing plans (strong one-liner, useful byline)?
2. Can we include the number of companies/customers that have already signed up?

3. Can we highlight logos of prominent brands that already use our service?
4. How many plans do we have, and which one do we want to sell?
5. What are the difference between the plans? Are they targeting a different audience?

6. How many features do we want to display per plan? Can we offload some of them to a separate section (“See all features”)?
7. Do we need an option to switch between monthly/yearly pricing?
8. Do we want to allow customers to switch currency (€/$/£)?

9. Do we mention that all prices are final, all-inclusive prices (if they are indeed)?
10. Do we provide a free trial to increase engagement? How long (14/30/60 days?)
11. If so, can we avoid requiring credit card data for the free trial period?

12. Do we have templates in place for customers to get started right away?
13. Can we postpone sign up and drive users into the UI instead (small commitments first)?
14. What are the right time points to ask for actual sign up/credit card? (e.g. to save data/share it)?

15. Do we indicate that users can cancel their plan any time?
16. Do we include a link to the refunds or cancellation fees?
17. Do we allow customers select important features and suggest a plan based on it?
18. Do we allow users to configure their own pricing plan?

19. Do we allow users to estimate their overall cost with various plans and yearly/monthly options (e.g. with a slider)?
20. Do we allow users to compare features, e.g. show differences or pick important features?

21. For complex plans, do we group feature sections in accordions for easier scanning?
22. For comparisons, do we allow users to switch between views (e.g. table/list/map/slider)?
23. Can we use color coding or tilting of headers to still show all available plans?

24. Do we include a prominent option to ask for a custom plan/contact sales?
25. Do we include a prominent option to contact us for questions?
26. Do we provide/highlight group discounts? What size, and how long?
27. Do we have any add-ons that customers for any plan can add?

28. Do we have any customizable features for every plan (number of users, servers etc.)?
29. If so, how do we display these features and add-ons?
30. Do we want to include a group of diverse, authentic testimonials?

31. If so, does every testimonial include a photo, title, company, level of experience?
32. Do testimonials have authentic photos, rather than happy stock photos?
33. Do we want to include a video testimonial as well, and where do we embed it?

34. Do we provide an FAQ for commonly asked questions?
35. Should we indicate payment options that we support (PayPal, credit card)?
36. How do we design the pricing plan options?
37. Do we use some sort of metaphor to indicate difference in plans (bicycle, car, van)?

38. How do we highlight the recommended option (larger/centered/colorful)?
39. How do we indicate what group each pricing plan is for (e.g. freelancers/business/enterprise)?
40. How do we structure pricing options on mobile (accordions/tabs/slider/stacked)?

41. On mobile, are pricing plans displayed as a floating bar (top or bottom)?
42. How exactly do we indicate that some features are available in a plan? (e.g. checkmark)
43. How exactly do we indicate that some features aren’t available in a plan (but available in another)?

44. Do we highlight a selected row/column upon tap or click?
45. Is our copy focused on selling benefits rather than features?
46. Can we avoid “sign up”/”create an account” on CTAs? (e.g “Get started”, “Start for free”, “Free 30 days”).

47. Do we have repeating calls to action on top and bottom?
48. Do we highlight important features or testimonials in the sign-up form?
49. Do we adjust the pricing plan page for people who are already signed in/signed up?

If you'd like to see a few more examples of various patterns, we have online workshops on front-end and UX with @mrjoe @brad_frost @rachelandrew @Miriam and yours truly :-) Meow!

smashingconf.com/online-worksho…