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1/ "Suddenly, margins matter. Richer margins lengthen runway. How many more months of burn could the company yield with this alchemy? Let’s illustrate.." tomtunguz.com/why-margin-mat…
2/ You might hear someone say:

"Tren is old shool in his love for high gross margins."

If a business has low gross margins it doesn't have a lot of elbow room for below GM line expenses. I've been to low gross margins, and I don't want to go back.

google.com/amp/s/25iq.com…
3/ Sometimes when I'm sitting at a campfire someone will ask me to tell a scary story. I will occasionally tell the frightening tale of Pets.com which reported negative gross margins of $277,000 in the third quarter of 2000. Some otherwise smart friends owned it.
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