It would quantify diet, sleep and fitness. It’d have a central software dashboard with personalized recommendations, a trainer to help me with them, and friends to improve my health with.
Business model: Monthly subscription.
I want to obsess over the science and train like I’m playing in the Super Bowl. But right now, I’m spending too much time researching health and nutrition. Add friends and brilliant coaches, and you have a product I’ll pay for.
People want to feel like professional athletes. The consensus under-estimates people’s willingness-to-pay for health & fitness.
Target a small percentage of people with a premium product.