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Somebody’s going to build a health & fitness bundle.

It would quantify diet, sleep and fitness. It’d have a central software dashboard with personalized recommendations, a trainer to help me with them, and friends to improve my health with.

Business model: Monthly subscription.
I want to feel like a professional athlete.

I want to obsess over the science and train like I’m playing in the Super Bowl. But right now, I’m spending too much time researching health and nutrition. Add friends and brilliant coaches, and you have a product I’ll pay for.
The success of @PeterAttiaMD and @foundmyfitness tells me there’s demand for a product.

But there’s a hole in the market. There’s a big gap between practical (but superficial) articles and the cutting-edge ideas that Peter Attia and Rhonda Patrick share.

That’s the opportunity.
My pitch in a tweet: The market for high-end wellness is bigger than you think.

People want to feel like professional athletes. The consensus under-estimates people’s willingness-to-pay for health & fitness.

Target a small percentage of people with a premium product.

Build it!
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