Today on #MarketplaceTech, we try to understand whether tech can actually improve contact tracing, or just muddy the waters. (Mostly the latter). Oh, by the way, it's kind of nothing without testing. Listen and subscribe! marketplace.org/shows/marketpl…
The upshot is, when you're a tech company (hammer), everything looks like a problem that can be solved with tech (nail). In this case, distrust and apathy may keep people from opting in, reducing efficacy. Bluetooth spray could lead to false positives, which is bad. And: testing.
HOWEVER ... people are going to want this tech to work, so we can get back to work. Which is why yesterday, @PwC announced an actual product offering for companies to do contact-tracing of their employees. Could end up being forced on employees long-term. pwc.com/us/en/products…
