Ok, super interesting startup I came across - The kind that makes you go, 'why didn't i think of that?!'
Meet Thrasio. Started in mid-2018. Profitable. $780 million valuation. Current valuation: 32x of seed.
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Meet Thrasio. Started in mid-2018. Profitable. $780 million valuation. Current valuation: 32x of seed.
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What does it do?
Thrasio finds niche bestselling everyday products on Amazon and buys the business out. By having multiple of such mom & pop businesses, they create a niche market of 'lovable, essential' products.
Thrasio finds niche bestselling everyday products on Amazon and buys the business out. By having multiple of such mom & pop businesses, they create a niche market of 'lovable, essential' products.
Some of these SMBs scale so fast, they tend to be a little lost after listing on Amazon. Thrasio sorts that out for them with operational excellence.
These small orgs are unlikely to IPO, and a cash out is lucrative for them.
These small orgs are unlikely to IPO, and a cash out is lucrative for them.
The model seems to work, because the acquisitions have already found product-market fit on Amazon 🤷
Thrasio has acquired 43 such businesses and has $200 million in revenue.
Thrasio has acquired 43 such businesses and has $200 million in revenue.
