@BrockTibert used the word “unprecedented” today and I’m inclined to agree. It’s been a VERY busy month here @PlatformQedu ... here are some stats to show the impact #covid19 has had on institutions and students leveraging virtual events (thread)
442% increase in number of students and parents engaging with live/simulated live/on demand content produced by colleges in April (Note: April is far from over). In fact, we’ve already seen more engagements in 2020 than all of 2019 ... and 2019 wasn’t small! ...
There will be over 1,000,000 minutes of video content consumed on Conduit before the end of this month. That’s likely over 2 years of content in one month. Of college admitte student days ...
Hint: average view time of live video content is 15 mins. On demand is less. Use this when building your virtual content plan. Keep it simple and short. Now let’s talk about the unsung hero ... live chat ...
We’ve seen more live chat messages so far this year than all of 2019. Again, 2019 wasn’t small. 1220% (no that isn’t a typo) in chat messages in April YOY (yield month, traditionally) ... and again, we aren’t through yet ...
That last star is paired with a nearly 1100% increase in chat USERS. This makes a ton of sense and is likely to keep pace, particularly with more and more of our partners embedding chat on their .edu ...
In sum, students are flocking to virtual events ... particularly to places they can get live engagement. A virtual tour or map is not an admitted student event. These are tools in your toolbox but not the skills needed to do the job right. After next week we will continue ...
to see admitted student yield programs for sure, but we will also start seeing plenty of orientation content as well as spring demand gen programs like open houses and simulated live info sessions for juniors and sophomores. The forward thinkers have this in their plans ...
I’ve been inspired by the way the #emchat #hesm #hemktg community has adapted and evolved in support of student success. My team @PlatformQedu is so grateful to be able to support at this time and even more thankful for our partners’ creativity, patience, and support </thread>
