Also, I love this from Jacinda Adern: “Please be strong, be kind, and unite against Covid-19.” (Note, if you will, the use of “please”.)
Good leadership can get us past normalcy bias and misplaced optimism. But it all goes wrong when *leadership* displays normalcy bias. “Keep calm and carry on” is no good for rapid change.
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Given massively high UK govt approval ratings, clearly the latter is *psychologically* effective for many people.