en.wikipedia.org/wiki/The_Emper…
link.springer.com/article/10.100…
journals.uchicago.edu/doi/abs/10.108…
So, while Centola et al show one way for pluralistic ignorance to emerge, it's not the only one.
Of course, that's a silly illustration but it scales up.
journals.plos.org/plosone/articl…