Thread by @toyinomotoso

So, let's do a review of all the entries submitted as per the water bottle challenge

Looking through all the entries takes a lot of time which is why I won't be doing this again after I end tomorrow's challenge.

(A) Now, many of the adverts that you guys are good enough and if submitted will actually work to sell the product.

It is just a simple water bottle and that is why I chose it

Also, from the ads that many people wrote, it is easy to see the following:

(i) They have no understanding of the product

(ii) They have no understanding of the target market

When you don't understand a product, it will show in your ad copy

And when you don't understand the target market too, you will be directing the message to the wrong person

In the case of this fruit flavoured water bottle, the target market is simply - Health conscious individuals

(B) Now, many of the adverts submitted have no headline or a very weak one

In this case, the headline is the first sentence or opening of the ad

The headline or the opening usually accounts for about 80% chance of success of an advert

That is because once you lose people in this part, it does not matter how good the rest of the ad is.

(C) I skipped the following:

- Ads that were focused on Coronavirus and Covid-19

- Ads that are difficult to read

- Ads that focused too much on selling water

- Ads that focused on positioning this as a cure to a health challenge. Seriously?

- Ads that are more than 150 words

(D) So, the winner will be chosen based on the following

1. Your ad should be something that can run on FB, Instagram and Twitter

2. It must get attention (via the headline or opening line)

3. It must answer the following questions persuasively

What is the CORE promise of this special water bottle?

Why is it better than other water bottles out there?

Why should they buy it now?

How can they get it?

4. Good spelling and grammar

5. Finally, you must be following me