X : Where did your form of mapping come from?
Me : Me? The idea of mapping a competitive landscape, what a map is, how to actually do this, the evolution axis, the climatic patterns, the doctrine, the strategy cycle - all me. It's my gift to encourage others to find a better way.
Me : Me? The idea of mapping a competitive landscape, what a map is, how to actually do this, the evolution axis, the climatic patterns, the doctrine, the strategy cycle - all me. It's my gift to encourage others to find a better way.
X : You can't have created this all yourself?
Me : Pretty much. There were many helping hands i.e. @jamesaduncan but mostly it's just me and then me spending 15 years badgering others to map. Why?
Me : Pretty much. There were many helping hands i.e. @jamesaduncan but mostly it's just me and then me spending 15 years badgering others to map. Why?
X : Why no academic papers?
Me : Oh, there are some. Others are writing them. I'm never very good at that.
Me : Oh, there are some. Others are writing them. I'm never very good at that.
X : So this work is all original?
Me : Ah, is that a patent conversation? I wouldn't say my work is original, maps are a very old idea. I've simply reapplied it to a different space and actually tried to create a map with anchor, position and movement. That's the bit I did.
Me : Ah, is that a patent conversation? I wouldn't say my work is original, maps are a very old idea. I've simply reapplied it to a different space and actually tried to create a map with anchor, position and movement. That's the bit I did.
X : And no-one else had done this?
Me : Not that I could find. Lots of people said they had maps but they mostly mean graphs.
X : The difference?
Me : Hmmm ...
Me : Not that I could find. Lots of people said they had maps but they mostly mean graphs.
X : The difference?
Me : Hmmm ...
X : When are you going to write the book?
Me : There's my book at medium.com/wardleymaps ... I'll complete it someday or maybe someone else will be kind enough to.
X : I mean a physical book?
Me : In the post isolation economy, will those be needed?
Me : There's my book at medium.com/wardleymaps ... I'll complete it someday or maybe someone else will be kind enough to.
X : I mean a physical book?
Me : In the post isolation economy, will those be needed?
X : But you invented mapping?
Me : Mapping? No. My form of mapping - yes, but ....
X : But?
Me : Sivowitche's Law. Whenever you think you've found someone that is first, the more you look the more you find someone else was more first. Does it matter? It's not important to me.
Me : Mapping? No. My form of mapping - yes, but ....
X : But?
Me : Sivowitche's Law. Whenever you think you've found someone that is first, the more you look the more you find someone else was more first. Does it matter? It's not important to me.
... all that matters to me is that I've been mapping the commercial world for 15 years, I find it useful and apparently so do others. Usefulness is all I really care about, not who was first etc.
