Simon Wardley ❤️🇺🇦 Profile picture
I like ducks, they're fowl but not through choice. Thought Lord, Chaotic Evil. Future Pirate. Lives in a swamp. Born at 321 ppm CO₂ #WardleyMaps RT ≠ +1
Matt Pfefferle Profile picture Tomáš Kafka Profile picture Domingo Gallardo Profile picture Daniel ZivKovic Profile picture Cameron Priest Profile picture 87 added to My Authors
Jun 27 4 tweets 1 min read
X : You produce most of your own electricity and food?
Me : No. I produce a lot of my electricity, my total energy bill is ... well, they pay me about £300 per year. I grow very little food, spending around £500 pcm (family of three) and then there is other expenditure.
X : ? Me : I've consolidated almost all my spending onto Amazon, it's about £140 pcm. I've been reducing it, repairing stuff etc. I want to get that down to £50 pcm and eventually grow enough food that I can make a dent in the monthly food spend.
X : Why?
Me : Packaging, logistics ...
Jun 25 11 tweets 4 min read
In the past, marketing and communication was driven by mass influence and the ends justified the means. Fortunately today, we see more communication that is driven by ethics. The sooner these publications of hate are ended or change their ways, the better -> X : Do you think that is true?
Me : What is?
X : Driven by ethics?
Me : I ran a population study of companies in 2020/2021 similar to the population study I ran in 2010/11. The change of characteristics were significant. The "next generation" is the likely future of companies.
Jun 23 13 tweets 4 min read
Russia was using gas "as a weapon" in response to EU sanctions ... hmmm, a better version might be ... Rusiia uses economic weapons against our use of economic weapons in a landscape of supply chains that no-one really understands -… X : What do you think is going to happen?
Me : This is what happens when you lose control of supply chains that you don't understand and rely on the "market" -… ...
Jun 23 6 tweets 2 min read
X : You live in a marsh? I imagined that you lived in castle.
Me : Lol, someone else said that to me. No, I live in a 4 bed, detached, half timber house with a small garden in a tiny village in a swamp. It's very ordinary. I like that. X : You're not very ambitious.
Me : Quite the opposite but you are probably associating ambition with money. I have a small pension, a house, an ability to work, few needs and a few thousand in the bank ... that's enough. My ambition is wider than money ...
Jun 23 5 tweets 3 min read
As a reminder ... Markus Fitza and variance decomposition of CEO impact - (rough summary…) ... and how we "wrongfully attribute the effect of random fluctuations to CEOs" i.e. you are mostly paying for luck -> X : What does that mean?
Me : Roughly, it implies you could replace most CEOs with a random person grabbed off the street without any significant impact. I suspect we're going to find out whether we've been duped for so long more clearly as we see distributed leadership grow.
Jun 22 5 tweets 2 min read
"once again, an important Government policy has been presented to the media before being presented to this House" ... the speaker is spot on, human rights bills should have been presented to the house (where legislation is made) before being presented to chums in the media ... ... this is an attempt to present the bill in a "court" of public opinion, it's a form of mob rule that disrespects the democratic process and which started with despicable manufacturing of conflict over the Rwanda flight -
Jun 22 4 tweets 2 min read
@BorisJohnson says "protect our amazing agricultural sector" -

Would someone explain why with a desperate need for regenerative farming that we're abandoning "green crap" and reducing the landscape recovery fund from £800M to £50M?… Just as a reminder, that "green crap" keeps us fed and we ignore regenerative farming and the damage that has been done to our soil at our peril -
Jun 22 5 tweets 1 min read
It's wonderful to be invited to speak at conferences, however I'm not intending to do any in-person events especially those requiring international travel. The environmental cost makes no sense whatsoever. We need to adapt. I can sort of understand (though I don't agree with) a management / leadership / strategy conference being face to face especially if many of the attendees and speakers are not comfortable with technology but I can't understand a technology conference being face to face.
Jun 20 14 tweets 5 min read
Gosh, bot networks are out in force today pushing #NeverLabour #BackBoris ... always remember, you are likely to be talking to a bot or someone trapped and being radicalised within a network. They are usually not aware that most of their active "friends" have an agenda ... ... or are actually bots. So be kind, be mindful of this. There can be good people trapped and radicalised by this stuff, see the whole #DefundBBC saga.

If you need to engage then listen first, be kind, be caring and don't push them further into these networks.
Jun 20 33 tweets 7 min read
X : I don't like your mapping.
Me : It's not really about liking, it's about whether you find it useful.
X : Well, you're very pro Amazon.
Me : AWS does a good job of focusing on industrialisation and I'm not sure why examples I choose would influence your view on the tool ... ... that's a bit like saying "I will only use a hammer if examples of use say nice things about me and not my competitors". There is an alternative, why not use maps and if you find it useful publish examples of your use, then I can talk about that.
X : We don't use maps.
Me : Ah
Jun 19 9 tweets 2 min read
X : When do you think COVID will be over?
Me : Why ask me? I studied genetics long ago and not virology. Anyway, the UK has chosen the path of endemic.
X : Which means?
Me : Constant vigilance, vaccinations and strict management to avoid outbreaks. X : Are you saying it won't be over?
Me : We've decided to accept an "undetermined" amount of future harm. There will be harm. The virus isn't going to disappear. The path chosen is one of "living" with it. We decided against a path of zero covid.
X : Why?
Me : Well ....
Jun 19 8 tweets 3 min read
The curious case of the disappearing exclusive -… Sure enough, a quick search online brings up images that the paper did change - ... now, these could be mockups but somehow ...
Jun 19 7 tweets 2 min read
Oh dear, "Shapps" stoking the dispute… ... ... this Government feels like a long running episode of only fools and horses starring ...

Boris "Del Boy" Johnson
Rishi "Rodders" Sunak
Grant "Trigger" Shapps
Priti "Marlene" Patel
Michael "Boycie" Gove
Elizabeth "Mickey" Truss
Rees "Grandad" Mogg
Jun 19 8 tweets 3 min read
X : Wardley had been talking about FinOps for sometime.
Me : Technically, I used the moniker "FinDev" back in 2016 and not "FinOps" -… - it's the same thing though. They are on right track. X : Wardley was talking cloud long before AWS launched.
Me : Technically, I was talking about the rise of compute utilities. However, people had been talking about this long before me i.e. Parkhill, 1966. I've never been a fan of the "cloud" term, it caused a lot of confusion.
Jun 17 10 tweets 3 min read
Metaverse could be worth $5 trillion by 2030 according to McKinsey -… ... well, it depends upon what you mean by "worth" and "metaverse"? Market cap, revenue, value created, bit of everything and bundle in crypo, maybe CBDC? X : $5 trillion?
Me : If you expand the definition of metaverse to include cryptos (bitcoin is "worth" $400bn+), bundle in CBDC, add up market cap (i.e. meta has $561bn) plus estimated values of companies, then double count revenue etc ... I'm sure they can find a way by 2030.
Jun 17 4 tweets 1 min read
Given BNPL is an unregulated market, the retailers benefit from sales and pay the interest as a discount, the consumers benefit from goods and take on an interest free loan, the banks get their interest payments ... I assume the debt is packaged up in CDOs and sold on the market? If that is the case, can someone give a pointer to the instruments being created (i.e. different tranches of CDOs), do we also have synthetics and is it the usual suspects doing the ratings?
Jun 16 6 tweets 2 min read
Just a reminder, Map Camp early bird tickets are available - ... we're about half way to selling them all and it's the early bird tickets that enable us to have a conference. Sponsorship is a bit light this year. X : What if they don't sell the tickets?
Me : If they don't sell the early birds or get the sponsorship then the organisers can't afford to run the event, they'll refund people and we lose the event. Each year there's a Go / No Go with Map Camp. That happens in about two weeks.
Jun 15 5 tweets 2 min read
Enough is enough. Time to use that freedom of assembly before Gov drops the ECHR and removes your right -> The march details can be found here - - 18th June.
Jun 14 9 tweets 2 min read
Let me guess, Gov wants more political justification to drop the ECHR under the Human Rights Act Reform and control of our borders including territorial sovereignty will be the lever? Has this all been stage managed again? -> Here we go. "Fury as Rwanda flight blocked" - .... a £500k+ stage managed stunt just so the Gov can get the curtain twitchers onboard with ditching the convention on human rights.
Jun 13 23 tweets 6 min read
X : How concerned are you about supply chains?
Me : Do you remember the financial crash because few people knew what was in all those collateralized debt obligations which numerous instruments were built upon and there was just an assumption that things would be fine?
X : And? Me : I'm in a AA tranche (UK) listening to people look at a BB tranche (Sri Lanka) with the belief that it could never happen here when no-one seems to really know in depth the supply chains, what's in them, what's substitutable / rivalrous / excludable with what etc etc ...
Jun 13 5 tweets 2 min read
The agricultural research group that I set up, meets for an hour every two weeks, it has been running for a few months and produced a number of maps ... when it came to issues of food traceability, this quickly extended into security and the need to focus on data ... 1/n Image ... this was reflected by where the group thought focus should be. It's still early days in the discussion ... 2/n Image