So, rather than following Elon and buying a separate share of Tesla, you complete a task he puts out to get a share of tokenized Elon.
And give them a share of wealth created, in return for their support in helping that founder (like Elon, or someone more junior) create that wealth.
“You get N personal tokens for doing this task.”
No exchange rate quoted. Maybe it’s eventually valuable, or maybe it’s just a fun karma thing.