I'm going to share w/you 9 different types of campaigns we send for our clients.
Most are only familiar w/a few of these buckets (holidays, special offers, etc)
Over the next 9 days, I'll be adding to this thread. 1 campaign example per day.
I hope this helps!
@brooklinen does a great job w/this email below promoting their new towel colors.
The email is super clean & simple. The header photo is actually a GIF that I posted in the comment below.
This is a great format to emulate for your next new product.
Tomorrow I'll be sharing the 2nd campaign bucket we send for clients.
@VersedSkincare does a great job w/this email below promoting their Mother's Day offer.
The subject line was perfect: Treat your mom (even from afar) and I love how they incorporate the moms of their team members into the email. This makes the
They provided enough options so that way there is something for everyone w/o pushing so many products that people become overwhelmed.
Free shipping + free product w/purchase $35+ is a great as well.
This is an email we created for our client @AndarWallets.
This email is super relevant to the current time that we're living in and provides some great WFH tips.
The email design is clean and easy to navigate.
From top to bottom:
- They address COVID (this was sent a few weeks ago) in the best way they could've.
- The 5 sections of text and associated products were executed perfectly as each of their drinks has a functional purpose. I.e. Sweating during home workout?
Pair their recovery drink w/tequila or other alcohol to try to prevent the hangover.
Well done WellWell!
Ironic that this example isn't going to be as current but it's my favorite example of how successful a current event email can be when done correctly.
Our client @thechivery crushed it with this email for the Super Bowl.
This email was sent shortly
Know your audience and pair merch/apparel/products with relevant things happening in the world.
While I understand not everyone has a budget like @givenchy to part with a celebrity like @ArianaGrande, leveraging micro, & macro-influencers in your emails is a great alternative.
Emails like these are incredible social proof.
I can only imagine how well this campaign performed.
You can feature a few influencers that have purchased from you or even ones that you hook up w/product in exchange for content & permission to promote them via email/social.
However, giveaways can be a hit or miss depending on the brands you partner with & the prize(s)
In this example, 5 brands partnered to push it.
I cannot stress enough the importance of creating bundles. This is one of the best things you can do to increase your AOV (average order value).
See the example from @ArtofSport below.
Their products normally range from $8-$12 which make it tough as a biz
This bundle shown above is $73.40 which is reasonably priced in my opinion for all that you're getting.
We have been on our clients like
This is definitely related to and tied into the Holiday/Special Event bucket mentioned previously.
The obvious gifting opportunity now pertains to Mother's Day.
Here's an awesome email from @OutdoorVoices.