“Quality has drastically declined at well-known brands, too. A pair of Levi’s at what I consider an extremely high price point of 100 euros will only last two or three years now.” thecorrespondent.com/416/fashion-un… #fashion #fastfashion
"Based on studies she’s supervised in the field, Easter has found that fabrics have become thinner."
"Interestingly, the $9.95 pair of jeans outperformed the $129 pair on several levels. For example, the two most expensive pairs – by Lucky Brand and Gap – turned out to be the least colourfast, they shed, and scored lowest on fabric and seam strength."
"To keep an eye on quality, companies need to build in a control mechanism between every step in the production process. That takes time and money. And those are two things that – in the era of fast fashion – are very hard to come by."
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