1/ Phil Fisher's 15 points to look for in potential investments, from the classic investment book, COMMON STOCKS AND UNCOMMON PROFITS.
Point #4: Does the company have an above-average sales organization?
Point #4: Does the company have an above-average sales organization?
2/ Fisher acknowledges this is something hard to quantify, causing most investors to overlook it. Yet Fisher believed few products were so good they didn't need to be expertly marketed or sold to reach max potential, making sales one of the most important divisions in a company.
3/ Fisher thought sales was so important, he considered it as vital to a corporation's survival as R&D or production.
4/ I admit this is a difficult thing to check, even in the digital age when so much information is at our fingertips. There are some indicators you can look for however,like which companies pay highest compensation to salespeople.
From rainmakers.co/blog/the-20-te…
From rainmakers.co/blog/the-20-te…
5/ Fisher suggests his scuttlebutt tactic, which is basically asking around to see what people in different industries say.
So I'll ask: What companies do you know have excellent sales teams?
So I'll ask: What companies do you know have excellent sales teams?
