1. Join Slack communities where your potential customers hang out 2. Change display name to "Your Name (Your Company)" 3. Set up keyword notifications to jump into conversations where you can provide value
Twitter for SaaS marketing
1. Open tweetdeck.twitter.com 2. Track relevant keywords, hashtags, and users in your space 3. Join in on discussions where you can add value
Reddit for SaaS marketing
1. Sign up for syften.com 2. Track relevant keywords or phrases in your space 3. Join in on discussions where you can add value
Upwork for SaaS marketing
1. Sign up for earlybrd.io 2. Track job descriptions with relevant keywords or phrases in your space 3. Apply, pitch your SaaS when it can add value
Affiliates for SaaS marketing
1. Sign up for @getRewardful 2. Create a 30%+ commission program 3. Recruit social media influencers, bloggers, and distributors in your space to endorse your product
Facebook Groups for SaaS marketing
1. Find Facebook Groups where your customers hang out 2. Become a sponsor if possible 3. Join in on discussions where you can add value, provide free workshops and webinars to educate about your space
LinkedIn for SaaS marketing
1. Go to My Network > Contacts > Add more Contacts 2. Upload your existing customer and email subscriber lists 3. Engage with your customers' posts by commenting when you have something valuable to add to the conversation
Twitter for SaaS marketing Part 2
1. Identify influencers in your space 2. Follow and check the bell icon for notifications 3. Participate in discussions when you have something valuable to add
LinkedIn for SaaS marketing Part 2
1. Join relevant groups 2. Participate in or start discussions if possible, although most LinkedIn Groups are ghost towns 3. You can use mutual groups as a way to send connect requests to people you have no mutual connections with
SEO for SaaS marketing
1. Search ExpiredDomains.net for relevant domains in your niche with backlinks and authority 2. Dig further into those backlinks with @ahrefs, make sure they're not spam 3. Acquire the domain, redirect it to yours or rebuild it and advertise from it
Calendly for SaaS marketing
1. Add a "Schedule a demo" button to your site with a link to your @Calendly 2. Export email addresses of attendees 3. Import to LinkedIn to add them as connections
Intercom for SaaS marketing
1. Go to Platform > All leads > More > Export leads 2. Import the exported email addresses into @Mailchimp and @LinkedIn connections
Discourse for SaaS marketing
When doing market research for new product ideas, seeing the activity on a related forum in terms of number of users and posts can be helpful. Discourse forums have this information available at /about.
We spent ~$70,000 and 9 months of dev time to put an "Add Domain" button in the @hostifi_net dashboard
Here's the story
We're managing over 2,000 VPS instances with 4,000+ domain SSLs that need to be renewed every 3 months (with @letsencrypt)
Over the years we built up internal tools and processes to simplify the SSL management
So when @yroc92 DM'd me in summer 2021 with an idea to make "an API for customer SSL management" I said it was a cool but we didn't need it because we have already built our own systems
The response to this was incredible. Thanks everyone!
Here's what I decided to get started with:
• Realized I need to create the sales process before building a team
• Signed up for @pipedrive
• Configured the integrations for Gmail, @intercom, @demodesk, and @aircall
I have one hire who does demos already, so we'll work together on next steps:
Phase 1 - Documenting, following up on demos inbound from the website
• Document each inbound demo as a "deal" in Pipedrive, moving it across the pipeline until it's either Won or Lost
I now own 1,024 public IPv4 addresses which are worth $60K
It took 3 months on ARIN's waitlist and it cost $500
I can do this a max of 3 more times, 90 days between each request
In the end: 1 year wait, $244K+ worth of IPs, only $2K in fees
Here's how
First, a brief history -
• 1960s APRANET invented TCP/IP
• 1980 IPv4 formalized with 4.2 billion addresses
• 1998 IPv6 created as a replacement with 340 undecillion addresses
• 2011-2015 All registries exhausted their IPv4 pools
• 2022 IPv4 blocks selling for $60/IP
Why not just use IPv6?
After almost 25 years, IPv6 only has 35% adoption.
If you only support IPv6 65% of the internet won't be able to reach you.
The buy, borrow, die method of avoiding income tax isn't just for the ultra wealthy
Someone should write a handbook on this topic for the average American and small business owner
Here's what I've learned so far:
First, a short intro on what buy, borrow, die is:
1. Buy - or build an asset like a house, business, stock 2. Borrow - When it appreciates, instead of selling and paying income tax, get a loan against it 3. Die - Pass down assets, instead of cash, tax free
I'm only interested in buy and borrow right now, here are the criteria:
- The thing you bought needs to appreciate in value before you borrow against it
- Ideally, when borrowing, you invest the money in something else which appreciates faster than the loan's interest rate