Why is there always so much negative news?! Let me tell you why 👇
Humanity evolved in the savannas of Africa over the last 5 million years, surrounded by a world of severe and immediate danger.
To deal with this constant presence of danger, our brains evolved an ancient piece of the temporal lobe called the amygdala, which scans everything we see and hear for signs of danger.
And when it senses danger, it puts us on red alert 🚨
And when it senses danger, it puts us on red alert 🚨
Because of our amygdalas, we pay 10x more attention to negative news than to positive news 🧠
And for that reason, every news source is putting out 10x more negative stories than positive. It’s purely a matter of marketing… capturing our attention = ad revenue.
“If it bleeds, it leads” is the saying.
Since every TV news show’s job is to deliver your eyes to their advertisers, the negative stories reign.
And we remain glued to the programming.
Since every TV news show’s job is to deliver your eyes to their advertisers, the negative stories reign.
And we remain glued to the programming.
Do this experiment: Pick up your newspaper (if you receive one, I don’t) and compare the number of negative to positive stories, it’s at least 10-to-1 📰
