⚡️Let's talk about @webflow 's branding 💻
Webflow is a visual editor platform that allows users to design, build, and launch websites.
Thread ⬇️
Webflow is a visual editor platform that allows users to design, build, and launch websites.
Thread ⬇️
Webflow doesn't have core values, because they believe values mean nothing without action.
So let's see how they manage to keep them.
So let's see how they manage to keep them.
Webflow is an innovative idea that many people can be reluctant at.
But they knew this, so they had to make everything look easy to use.
The best way? Tutorials.
And they are not just any tutorials.
But they knew this, so they had to make everything look easy to use.
The best way? Tutorials.
And they are not just any tutorials.
The script is so well written that it's unbelievable easy to understand.
And the best way? They are funny. It's nothing like you've ever seen before.
People love these tutorials so much that they even say this is the reason they use Webflow, multiple times!
And the best way? They are funny. It's nothing like you've ever seen before.
People love these tutorials so much that they even say this is the reason they use Webflow, multiple times!
Don't believe me? Just watch this.
The visual identity needs to support all of this, and they did a fantastic job.
The value proposition & pitch phrase help you understand what Webflow is immediately.
The value proposition & pitch phrase help you understand what Webflow is immediately.
Their 3 biggest features:
📍 are ordered as steps to help you get to know how it works very fast
📍 show you why you should use Webflow
📍 use social proof as case studies from big companies
As you can see, they talk about the benefits a lot!
📍 are ordered as steps to help you get to know how it works very fast
📍 show you why you should use Webflow
📍 use social proof as case studies from big companies
As you can see, they talk about the benefits a lot!
They use many GIFs to show people how Webflow works, again, trying to provide proof that it is very easy to use, much better than just an image.
Webflow really values equality and diversity among its team, and most probably among its customers.
They are also remote-friendly.
They are also remote-friendly.
They know customer's pain points! One of them being that designers need to deal with clients who insist on using wordpress.
So they adjust to them without compromising their product, but still put their customers first!
So they adjust to them without compromising their product, but still put their customers first!
With all of this said you can really see how much @webflow thinks about customer's experience with the product, brand, or everything they do (even the tutorials).
It really shows that they care about their customers and that they respect their core behaviors.
It really shows that they care about their customers and that they respect their core behaviors.
And let's not forget that most designers, don't even bother that the badge 'made in webflow' appears on their websites.
On the contrary, they 'wear' the badge with pride even when their websites are hosted.
#webflow #NoCode #VisualDevelopment
On the contrary, they 'wear' the badge with pride even when their websites are hosted.
#webflow #NoCode #VisualDevelopment
