in Q4 2018 & Q1 2019, Shopee edged ahead of Lazada for site visits in SE Asia. Both recorded just under 200m visits. What about Q1 2020.....? Image Q1 this year, Shopee recorded nearly 3x the traffic compared to a year earlier. In the same period, Lazada increased traffic by approx 50% Image
Shopee’s competitors have been reluctant to switch to lower margin staples (eg food, health products) - this has likely allowed Shopee to capture a bigger share of the first time e-commerce users.
Shopee is hyper focused on Indonesia - big far the biggest market in the region at nearly 50% of regional GMV. Its local competitors (Toko and Bula) are losing market share and cannot compete with Shopee’s resources. They need to prove business model sustainability ahead of IPO

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More from @EMparadigmshift

29 Sep
A thread🧵 on telehealth in SE Asia + opportunity for $SE (and others) in the next decade🧐 ➡️

1️⃣ Indonesia 🇮🇩 is the 4th most populous country in the 🌎 + is expected to grow by 40% by 2050, ⛽️ demand for healthcare. Other SEA countries possess similar demographics
2️⃣🇮🇩 has 12 hospital 🛏 + 4 doctors 🥼 per 10,000 👥 (lower than other SE Asia countries)

3️⃣ Halodoc, Alodokter + GrabHealth – main players in 🇮🇩 + have seen usage sky 🚀 during the pandemic. Numerous other start-up platforms in other SEA countries ➡️ fragmented
Where does $SE fit in🧩

4️⃣ In August, Forrest Li said he was keeping an 👁 on new 🎯 including food services, e-learning + telehealth

5️⃣ SeaMoney is the core strategic focus now but any hints of move into telehealth?
Read 8 tweets
16 Sep
$SE Shopee 🛍 + its path to profitability ➡️ a thread🧵

1️⃣ Shopee 🛍 headline EBITDA losses (between $250m and $310m in each of the past several Qs) at a business level are, in isolation, misleading ➡️ they do not tell the full picture 🖼

Here's why ➡️
2️⃣ It is important instead to 👀 unit economics ➡️ at order level. As its comp position has 💪 in recent Qs – it was ranked no. 1 🥇in key download and engagement metrics in Q2 20 ➡️ EBITDA loss per order has continued to narrow Q on Q, from $2.07 in Q4 16 to $0.50 in Q2 20. $SE
3️⃣ Shopee 🛍 has increased its take-rate over the past 3 years from 0.1% (Q1 17) to 6.3% in (Q2 20)

🔹This number is "inflated" by the inclusion of VAS (logistics services to cross-border sellers) and handling fees
Read 8 tweets
8 Sep
1️⃣ While the narrative in 🇺🇸 and other dev markets switches to a potential COVID vaccine, the reality for many emerging markets (EMs) including 🇮🇩 + 🇧🇷 is the wait may be significantly longer. Consumers and sellers are adapting to a new normal.
2️⃣ The longer this period of uncertainty persists, the more entrenched digital consumer preferences will become, the more sellers (both small and large) will shift their focus to online marketplaces and distribution channels.
3️⃣ Consumers in EMs are not just spending more online as forecasted in 2019, they're also buying into more categories online, including previously underpenetrated areas such as 🍎🌽🥕🥔(online and fresh) and non-alcoholic beverages.
Read 6 tweets
18 Aug
- some takeaways from the Q2’20 con call:
1. “profound structural shift” across all markets which will be “long-lasting”
2. nearly 50m paying users / above 10% of total users (500m) for 🎮
3. Free Fire 🔥: peak DAUs of 100m + top grossing game in 🇧🇷 and 🇮🇩

4. partnering with Netflix/Money Heist for “in game takeover”
5. Acceleration in July for 🎮 - bodes well for Q3
6. 🛍 accelerating growth in all markets v Q1. More global and local brands joined.
7. Monetization ramped 📈 despite SMB support program

8. “Shopee Stories” launched for sellers
9. DFS 💳 - 50% growth v Q1, more adoption by Shopee users (45% of total orders in 🇮🇩)
10. Full year guidance: confident of “out performance” (🎮) but no change yet.
11. 🇹🇼 / 🇻🇳 growth in 🛍 high despite no lockdown

Read 4 tweets
18 Aug
some takeaways from Q2:
1. DBNER at 183% 😳
2. Pricing model means the co grows with dev clients - eg Scener has grown 100x since March
3. 300+ use cases
4. Usage in 🇨🇳 remained high after lockdown ended
5. Int’l expansion continues - LatAm mentioned

6. <20% bump in usage attributable to COVID + user pref for live video tools permanent
7. GM impacted by 🌎 expansion + infrastructure costs. Regional pricing to be rolled out. LT GM will 📈
8. Educ remains most promising use case + exam invigilation emerging

9. Re 🇺🇸 + 🇨🇳 tensions: no impact currently / can’t control
10. No +10% customers this Q
11. New platform tool roll out soon: “XRA” - measures performance/quality of platform.
12. S&M expense as % of revenue dropped significantly. Trend will continue

Read 4 tweets
2 Jul
what’s the current state of play in Indonesia’s crowded fintech/e-payments sector? “According to Sea Group’s quarterly report, Shopee Indonesia registered more than 185 million orders in the first three months of this year, or a daily average of over 2 million orders....
.... , and more than 40% of Shopee’s gross orders in Indonesia were paid for through ShopeePay. That means ShopeePay has been able to gain high traction through e-commerce transactions alone.” all other platforms, ShopeePay aims to rapidly expand its suite of online and offline third-party use cases and partnerships too. Today, you can easily find ShopeePay’s promotional banners in shopping malls throughout Jakarta, side by side with GoPay and Ovo’s own.....
Read 6 tweets

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