When the pandemic first started, I saw a bunch of stuff (i think from conductor?) about how businesses were so happy to have invested in organic search and still have this traffic... as if SEO takes years to work. This might get me in some trouble.... but... (1/2)
The commonly accepted "SEO takes years" maxim is primarily for 1) new businesses or 2) businesses that don't have brands and are tough to promote.
I worked with one established SaaS company, and most of the less competitive stuff they published using our research is 1-4 already
I worked with one established SaaS company, and most of the less competitive stuff they published using our research is 1-4 already
There's plenty of companies out there sitting on a ton of authority, with 10,000+ people on their email list, tons of connections and partnerships with other cos/sites, and they have a chance to rank in ~30 days... sometimes in 30 minutes.
If you are working with/for companies that aren't making waves, aren't earning recognition, aren't doing something worth talking about... then yes, SEO will take years... but if you are working with a co that's remarkable & interesting - time to value can be less than a quarter.
