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I know there has been a lot of outrage on Indian twitter over the unseemliness of the long alcohol queues

My view is:

Those of us outraged should lead by example. Let us all refrain from "social drinking". Even if it is once in a blue-moon

Make strict teetotalling "cool" again
Don't try to put in "escape clauses" saying -

It is healthy in small amounts.
It breaks ice in social gatherings...
One shouldn't "stand out" in a party where everyone is in the mood

It's not about how "responsible" you are.

It is about signalling!
We have successfully managed to make cigarette smoking "uncool"

This change has been engineered in the past 20-30 years

A similar cultural change can be brought about w.r.t. alcohol
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