Thread by @zic_toti

Real Marketing Happens in the prospects mind

If you think everything revolves around your product...then you must be deceiving yourself.

Take Coke, Coco Cola and Pepsi for instance

If you ask different consumers from different regional, they choose either of the three.

And...

Back up their choice with a lot of proofs and stuff

Meanwhile, they all basically same thing.

This should tell you that having the 'best' Product in the market shouldn't be your goal.

Your goal is to have a unique product, specially created for your tribe.

Then communicate...

this uniqueness to your tribe via your sales messages.