Steve Magness Profile picture
May 8, 2020 22 tweets 7 min read Read on X
Let me tell you a story that brings a bit of humanity and coming together during a Pandemic. Not exactly to save lives, but close enough...

So here we go... Our neighbor has 8, maybe 9, possibly 10 cats... Oh, and there's a special guest or two...
For the past several years, we haven't given them much notice.

They'd go inside, spend some time outside. Our dog Willie gave them attention...a side-eye during every walk, and an attempt to catch us by surprise and dart after them every once in a while...
About 3 months ago, we noticed they were outside, all the time. And that there were a food and water bottle on the outside of her fence. That was a bit strange.
We stopped seeing our neighbor, who didn't know besides a wave here or there. She's an older woman in her 70's who lived alone. We assumed she went with her family during COVID-19.
Every morning and evening, there would be new water and dry cat food in the bowls. Then, over time, canned wet cat food began to appear.

On the other side of the house, more food appeared to feed the 2-4 cats who seemed to be ostracized from the gang of 6(docile, friendly bunch)
About a month or so ago, my fiance felt bad for the cats, seeing no owner there.

She decided to feed them slices of lunch meat (roast beef is their favorite) and eventually bought actual cat treats. 2 to 3 times a day, she makes the short trek down the street to feed the cats. Image
I should mention that the 8, 9, or possibly 10 cats aren't the only animals living at this ladies house. There are 2 raccoons who live under the house. They come out at night to try to swipe some food. The cats seem unphased.
And then there's this guy... Mr. Possum.

He showed up at my door unannounced one evening. I opened my front door to go check the mail. I have a 2nd gate, so my head was down, as I put the key in to unlock it. I glance up, and staring me right in the face is this guy... Image
I'll admit it...I screamed "Oh $%$%" and then he sat there, on the fence for 3+ hours...Anyway, I wondered how Mr. Possum got to the middle of Houston, but now I know. He lives at the house too. It's a crowded place...
The sad part of the story is last week, we found out that the old lady had died. Not recently but 4 months ago...These cats have been alone for months. We don't know any other details than that. Her obituary listed no family members.
Today, we walked up and this sign was there. And it struck me. For 4 months, a group of random strangers have been feeding these cats. Not just one person, but a collection of random people who have never met each other. Image
I've never talked to the other cat feeders. I've caught a glimpse while driving by every once in a while of a few, and other times have run by other couple feeding them different treats. Point is, for months people have been taking care of these random cats.
So, here are the cats... If you know of anyone in Houston, who wants some cats, let me know.

I'm allergic to cats & we have a dog, Willie, who if he was a kindergartner his teacher would describe him as "Smart, mischievous, kind when alone, but doesn't play well with others." Image
Lucifer... no that's not his name. I hope, at least. But my fiance called him that initially because he has huge fangs... But he's one of the sweetest and friendliest cats. He's a little older, we think, but he is always the first to greet you. Image
Grey Cat- This one is like a dog. Wants to be held, pet, and play. The other day he or she played hide and seek with us. She's a younger cat, maybe 1 year old? ImageImageImage
White cat- This one's a little shy and is very underfed. The smallest of the bunch. Loves turkey and roast beef. She's a younger cat. ImageImage
Big Black cat- A playful one, loves dangled keys and sticks to paw at. This cat loves to have it's head pet and will sit in your lap. Image
Little Black Cat: She loves tuna, has a cute freckle on her nose, and enjoys sitting in laps. She's a younger cat. Image
Orange cat- He's the observer. He hangs out in the pack, and waits until the others eat before he get his share. I like to think of him as the put others before myself cat. ImageImage
There are a few others, but they spend more time with the raccoons than with the humans. This is All black cat and wild Grey cat. They eat on the raccoon side of the house. ImageImage
So there you have it. How 8, 9 or 10 cats, 2 raccoons, & a possum all live in the same house. And how a group of strangers came together to keep the cats and I guess raccoons & a possum, alive.

If you know anyone looking for cars, let me know. Image
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More from @stevemagness

May 14
If you treat every uncomfortable thought or feeling like a threat...

Your brain gets the message: “This is dangerous. Avoid at all costs.”

We reinforce the idea that discomfort is a threat.

And over time, the signal gets louder, not quieter.
This is the paradox of avoidance.

The more we push away discomfort, the more power it gains.

It’s like a muscle we keep feeding...

Until even a flicker of doubt or fear feels unbearable.

What we resist, persists. What we fear, grows.
In neuroscience, this is called aversive amplification.

The brain’s threat systems become hypersensitive.

Anxiety? → Alert. Sadness? → Alarm.

You’ve taught your mind: all inner experience = emergency.

So it starts treating everyday discomfort like life-or-death.
Read 9 tweets
May 6
Most of us have a dysfunctional relationship with social media.

We log on to “check one thing”—and emerge 40 minutes later feeling scattered, behind, and strangely hollow.

But what if the issue isn’t just time spent online…

It’s how we use that time.

Here’s a framework to help you use social media instead of it using you:
We use social media for 3 things:
👉 Consuming
👉 Producing
👉 Connecting

Each mode requires its own strategy.

And if we blur the lines, we end up tired, addicted, and misaligned with what actually matters.
1. Consuming

We are what we eat, and that applies to information too.

Mindless scrolling is junk food for the brain.

It leaves you overstimulated, underfulfilled, and reactive instead of thoughtful.

The solution isn’t no consumption—it’s better consumption.

Curate your feed like you would a bookshelf: high signal, low noise.
Read 10 tweets
May 3
When life feels unstable, your brain reaches for anything to make it feel safe again.

We become more desperate for control.

That’s when leaders micromanage.
Athletes spiral.
And regular people cling to conspiracy just to feel safe.

Here’s what the research really says about how to lead through chaos:
When uncertainty spikes, we see the shift.

The relaxed boss becomes a micromanager.

The athlete in a slump adds 10 new superstitions.

The average person clings to conspiracy just to make sense of something.

Uncertainty = anxiety. And our brain will do anything to escape it.
I've studied how the best teams and leaders respond to uncertainty.

What I found is that:

The most resilient people didn’t double down on control.
They doubled down on trust, flexibility, and support.

Toughness isn’t built through pressure alone. It’s built through preparation, connection, and autonomy.
Read 11 tweets
Apr 30
Ever wanted to quit mid-race, step in a hole, or walk off stage before a talk?

The pull to quit is not weakness.

It’s your brain trying to close the loop on uncertainty.

Here’s why understanding that can change how you handle pressure:
Stress isn’t just about what we feel—it’s about what we don’t know.

Walking to get groceries in your neighborhood = low stress.

Walking through an unfamiliar city at night? Higher stress.

Same task, different uncertainty.

The greater the unknown, the louder the mental noise.
Your brain doesn’t passively respond to the world—it predicts it.

It guesses what’s coming based on past experience, and then checks to see if it was right.

Mismatch = stress.

Scientists call this a “prediction error.”

And when that error is large enough, your brain screams: DO SOMETHING.
Read 10 tweets
Apr 28
Here are 7 of my favorite workouts for speed and endurance development.

No BS. No magic.

But 7 workouts that I've used in coaching people to get better, from novices to some of the world's best.
1. Split Threshold

Pick the total time you want to spend at just below lactate threshold. Say, 25 minutes.

Then start running at that effort. Once you feel like you're getting close to going over the edge, stop and rest for 60-90sec. Then start again.

Repeat until you get the total time spent at LT. Sometimes, it's 15/10, other times 7/5/4/4/3/2.

Why: It's a less stressful way to get in high end aerobic work, that teaches you how to listen to your body.
2. Hill Sprints

Go to a moderate hill. Sprint up it at near max for ~8 seconds. Take lots of recovery (2:30+ min). Repeat between 4 and 8 times.

Why? It's pure speed development. Teaches your body to recruit all those fast twitch fibers. And is the most specific strength/power workout you can do.

Running uphill decreases injury risk for sprints.
Read 9 tweets
Apr 17
A shift has happened in how we respond to failure in school.

It used to be: “How can I help my child learn and grow from this?”

Now it’s too often: “Why did the teacher give them that grade? How do we fix it?”

We’ve gone from focusing on growth to protecting egos.

And our kids are suffering for it.
This isn’t about blaming parents—it’s about recognizing a cultural drift.

We’ve replaced resilience with reputation management.

Instead of teaching kids how to face hard feedback, we rush to smooth it over.

But growth doesn't happen when we protect our kids from discomfort.

It happens when we walk with them through it.
Real toughness is built through support, struggle, and growth.

Shielding kids from setbacks short-circuits that process.

The lesson becomes: “If something goes wrong, someone else is to blame.”

That might feel good in the short term. But it kills long-term growth.
Read 9 tweets

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