Author of the NEW Book Win the Inside Game: https://t.co/zOxmZky5V2
Performance Coach: Mental & Physical Performance
Prior Books: Do Hard Things, Peak Performance
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Sep 15 • 9 tweets • 2 min read
We all like to think we’ll stand up when it matters.
That we’ll do the right thing, run toward the danger, speak truth when others stay silent.
We imagine ourselves as Rambo or Jerry Maguire.
The truth: most freeze, comply, or stay silent.
What separates those who actually act?
When the moment comes, most people freeze or fall in line.
Not because they’re weak, but because the pull of safety, conformity, and fitting in is strong.
Doing the right thing often comes with real costs—social rejection, loss of status, even danger.
Sep 12 • 8 tweets • 2 min read
With all that's going on in the world, it's easy to get locked into consumption mode. Scrolling & watching news all day.
A study after the Boston Marathon bombing found: Those who watched 6+ hours of coverage reported more stress than those who were directly impacted by the attack.
What we feed the brain becomes the state we live in.
The brain is predictive. It uses past and present inputs to guess what’s coming next and primes your body accordingly.
Feed it a steady diet of alarm, and it will predict alarm everywhere.
You don’t just feel stressed; you start living as if everything is a threat.
If you want to feel less frantic, start by changing the inputs.
Sep 5 • 9 tweets • 2 min read
Charlie Parker said: “Learn your instrument. Practice, practice, practice. Then forget all that and just wail.”
Neuroscience shows he was right.
Researchers found that jazz musicians and freestyle rappers train their brains to quiet the inner critic and turn up self-expression when they perform.
When jazz musicians improvised inside an fMRI scanner, something fascinating happened.
The dorsolateral prefrontal cortex—the “inner critic” that evaluates, monitors, and second-guesses—went quiet.
Meanwhile, the medial prefrontal cortex, a critical part of creativity and self-expression, lit up.
Sep 3 • 9 tweets • 2 min read
In the 1960s, psychologist Diana Baumrind mapped parenting styles.
Most parents fell into 3 camps: too soft, too hard, or “just right.”
Authoritarian parents—the “too hard” camp—believed fear built discipline and toughness
But decades of research says the opposite. And we make the same mistake in sports.
Baumrind found that parenting could be plotted on two dimensions: responsiveness and demandingness.
Responsiveness = how attuned and supportive parents are to a child’s needs.
Demandingness = how much structure, discipline, and expectation they impose.
Combine the two, and you get distinct styles.
Aug 31 • 9 tweets • 2 min read
The U.S. Navy studied 2,000 SEAL candidates to find what predicted survival in Hell Week.
Not strength. Not agility. Not size.
The best predictor? A 4-mile run.
The faster you ran, the better your odds.
But the reason why goes deeper than endurance.
For decades, the military has tried to decode the “secret sauce” of those who survive.
Strength? Size? Mental grit?
Research has been mixed.
When I asked a former SEAL, he told me: “I thought the football types would thrive. But it was the endurance athletes—rowers, swimmers, runners—who made it more often. They knew how to suffer alone, in their own head.”
Aug 30 • 9 tweets • 2 min read
In a study of 5,500 Swedish adolescents, researchers found something striking:
School stress wasn’t just about workload or competition.
It was driven by fear of failure.
Nearly 40% of the link between ambition and stress was explained by this dread of falling short.
It’s the thought “What if I fail?” that magnifies the stress.
It's the tricky part about drive.
A kid dreams of getting into a top university.
That dream motivates hard work.
But alongside it grows a shadow: “If I don’t make it, I’ll disappoint everyone...and myself.”
That fear becomes a second load to carry, heavier than the workload itself.
Aug 25 • 8 tweets • 2 min read
Being 80% all the time beats being 100% half the time.
We love the idea of going all in: perfect effort, flawless execution, max intensity.
But perfection is fragile.
It burns hot, then flames out.
Consistency, not occasional perfection, is what compounds into greatness.
Think about training.
Anyone can smash one “perfect” workout.
But what matters is not what you do once. It’s what you repeat.
A solid run every day beats a heroic one followed by three days of exhaustion.
Progress is built on showing up.
Aug 24 • 10 tweets • 3 min read
Much of what you’ve been told online about fitness and training is wrong.
High intensity isn’t everything.
Zone 2 isn’t magic.
VO₂max isn’t destiny.
Let’s bust some fitness myths…
1. High Intensity Training gives you all you need.
False. It’s one path. But it isn’t pert plus...
There’s always overlap in adaptations. Every intensity of exercise works. But none give you everything, or close to it.
And intense training works best when it’s preceded by lots of easy and moderate. It’s the icing on the cake. Not the main dish.
Aug 16 • 8 tweets • 2 min read
When you get good at something, the world rushes to put you in a box.
“The runner.” “The musician.” “The whiz kid.”
Labels feel flattering, then quietly become cages.
You start optimizing life around protecting the label instead of growing as a person.
That’s the trap: achievement narrows identity, and a narrow identity is fragile.
It leads to what researchers call Identity foreclosure.
When we stop exploring who we are, and cement around a particular construct.
Early success accelerates this process. When the rest of your friends are dabbling and trying different things in school...you are already exploiting your talent.
At first, the cost is invisible. It's nice to be known as something. But over time, it leaves you stuck with the sense of self you developed as a 15 year old.
Before long, your worth rides on one scoreboard.
Aug 15 • 8 tweets • 3 min read
We’ve turned childhood into a resume.
Leagues at age six, private lessons at seven, travel teams by eight.
Some kids thrive for a bit, but many lose the thread that made them fall in love in the first place.
Play becomes performance; curiosity becomes compliance.
If we want durable athletes and healthier humans, we have to flip the script back to play.
Play isn’t the opposite of excellence; it’s the foundation of it.
Our instinct to organize everything squeezes out the natural chaos where kids learn best.
Pick-up games become uniforms and clipboards.
Recess gets cut; free time becomes car time from one structured activity to another.
Parents hover because the world feels scary, so kids lose chances to roam and figure things out.
This isn’t about blame; it’s about systems and incentives.
Aug 14 • 10 tweets • 2 min read
We love to say athletes are driven by one of two things:
Love winning.
Or hate losing.
Kobe Bryant saw it differently.
“I’m neither. I play to figure things out.”
Kobe explained:
If you play with a fear of failure, you’re primed to fold.
If you play with “I just want to win,” you live in fear of what happens if you don’t.
Both leave you at the mercy of outcomes, things you can’t fully control.
"But if you find common ground in the middle, in the center, then it doesn’t matter. You’re unfazed. You stay in the moment. Stay connected to it. And not feel anything other than what’s in front of you. I try to be dead center.”
Aug 11 • 10 tweets • 3 min read
We are overusing the word “trauma."
And it's making us less resilient...
When everything is traumatic, our internal alarm system gets recalibrated to go off at the smallest trigger.
We start treating everyday stress like catastrophe.
And once you believe you’re powerless against normal life… you act like you are.
That’s not resilience. It’s learned helplessness.
Clinically, trauma refers to events so extreme they overwhelm your ability to cope: war, assault, disasters.
But in the last few decades, the definition has stretched.
Now it’s a buzzword for anything unpleasant or stressful.
A bad breakup. Harsh feedback. A canceled plan.
We’ve loosened the word’s anchor, and it’s drifting.
Jul 20 • 9 tweets • 3 min read
Harvard researchers pinged 2,250 people randomly throughout the day to ask 3 simple things:
—What are you doing?
—Are you paying attention?
—How do you feel?
The result? Nearly half the time (46.9%), people weren’t focused on what they were doing.
And the more their minds wandered, the worse they felt.
The key to happiness? Presence...regardless of what you are doing.
Even when minds drifted to pleasant thoughts, people were no happier than when they focused on the present.
When minds wandered to neutral or negative things, happiness plummeted.
So yes, even daydreaming about your next vacation makes you feel worse than doing the dishes, if you’re actually present for the dishes.
It’s not about what you’re doing.
It’s about whether you're fully there.
Jul 17 • 9 tweets • 2 min read
We often treat emotions like facts:
“I feel scared, so this must be dangerous.”
But what if that’s backwards?
New research shows emotions aren’t reports of reality: they’re commands for action.
Anger isn’t a judgment. It’s a nudge to confront.
And once you understand this, it helps us understand how to perform under pressure:
Embodied Imperative Theory tells us...
Fear doesn’t say “this is dangerous.”
It says: “to-be-escaped.”
Anger says: “to-be-aggressed-against.”
These aren't abstract ideas. They are embodied states, your body preparing to act.
What you feel is what your system wants to do.
Jul 16 • 10 tweets • 3 min read
What do the world’s best golfer and an NBA MVP have in common?
They both said: Sport isn't the main thing in their life.
Scottie Scheffler: “I’d rather be a great father than a great golfer...This is not the most important thing in my life.”
Nikola Jokić: “I hope my kid remembers me as a dad, not a player...Basketball is not the main thing in my life.
We often get excellence wrong.
And these two stars are teaching us about the nuance of chasing greatness
Scheffler’s showing how he's able to be dedicated at the craft without losing his mind.
He’s not saying golf isn’t important.
He’s saying it’s not the most important thing.
And that subtle shift changes everything.
Caring deeply is a per-requisite, but if we let external success define us, it pulls us towards feeling we have to win in order to fill that void.
We start pressing and forcing.
Jul 15 • 8 tweets • 2 min read
You're tired and feel off.
The antidote is rest and recover, right?
Not always.
Is it fatigue? Or flatness?
Knowing the difference is the difference between staying stuck and breaking through.
One needs rest. The other needs stimulation.
Let’s break it down.
When things feel off, our instinct is to rest.
We assume more recovery is always better.
But sometimes, more rest backfires.
It leaves you sluggish, foggy, and even more disconnected.
In these moments, it’s crucial to understand what kind of “off” you’re dealing with.
Not all recovery needs are the same.
Jul 14 • 12 tweets • 3 min read
Everything you need to know about navigating anxiety, discomfort, and performing under pressure…
You learned as a toddler.
When stress hijacks our brain, our prefrontal cortex shuts down. We lose access to higher-order thinking.
We have toddler brain.
And hidden in our earliest years are clues for how to bring it back online.
When we’re under high stress, the relationship between our amygdala and prefrontal cortex shifts.
The amygdala gets louder, sounding the alarm. The PFC (executive function) gets quieter.
This isn't weakness. It’s protection.
But what works when a bear is chasing us doesn’t work when we’re about to give a big talk or run a race.
Jul 12 • 9 tweets • 2 min read
Ever get caught in a spiral of “what ifs”?
You’re not alone.
Overthinking happens when our brain tries to protect us, from failure, from pain, from the unknown.
But left unchecked, it holds us back.
Here’s how to break the cycle.
When we’re stressed, uncertain, or in pain, the brain’s #1 goal is to reduce threat.
So it does what it’s designed to do: simulate possibilities.
“Should I back off?” “What if I fail?” “Why did I think I could do this?”
It’s like a protective inner narrator trying to exit the discomfort.
It’s not weakness. It’s wiring.
Jul 5 • 10 tweets • 3 min read
You've probably seen headlines: High-Intensity Training is superior to easy aerobic running.
But dig deeper and you'll notice a pattern: most of these studies are short: just 4 to 8 weeks.
A recent review tells a fuller story.
In the early weeks, HIT and Sprint Interval Training outperform easy endurance training (ET).
But over the long haul… the story changes
Easy aerobic work catches up...and then surpasses.
This isn’t anti-high intensity. You need it! You need every training intensity.
It’s about understanding timelines. Physiological adaptations don’t all happen at the same rate.
HIT gives you a quick jolt. It's the icing on the cake.
But endurance training lays the foundation for long-term progress. The gains come slower, but they go deeper.
Jul 1 • 11 tweets • 3 min read
We’re told to “just be yourself.”
But no one tells us who that actually is.
So we adopt labels, join tribes, and start performing.
Modern life sells identity as certainty.
But the people who thrive are the ones who leave room to evolve.
When we grip our identity too tightly, we stop growing.
Why do people rage about politics, diets, or how you train?
Because it’s not just disagreement. It’s identity threat.
Challenge their idea, and it feels like you’re challenging them.
That’s why a conversation about carbs turns into a war.
We don’t debate ideas. We defend identities.
Jun 28 • 9 tweets • 2 min read
There’s a paradox at the heart of elite performance:
The harder you try, the worse you often perform.
Not because effort is bad, but because effort becomes tightness.
Tension. Force. Over-control.
The more we grip, the more we constrict our ability to perform.
Real mastery? It’s giving full effort without the strain.
Watch a world-class sprinter like Usain Bolt.
Nearly 1,000 pounds of force into the ground each stride.
But look at his face: cheeks bouncing, shoulders loose.