Steve Magness Profile picture
Author of the NEW Book Win the Inside Game: https://t.co/zOxmZky5V2 Performance Coach: Mental & Physical Performance Prior Books: Do Hard Things, Peak Performance
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Dec 22 9 tweets 2 min read
We think that positive self-talk is the key to high performance.

Just tell yourself "I can do this" and you will succeed.

A fascinating new study suggests we are missing a crucial ingredient.

It turns out, your body has to believe your mind.

They need to be in sync for self-talk to have an impact. Researchers recruited athletes from various sports, including soccer and CrossFit.

They manipulated two variables: what the athletes said to themselves and their physical posture.

Some used positive self-talk while standing tall.

Others used the same positive words while slumped over. The results were stark.
Dec 21 4 tweets 2 min read
A new meta-analysis on the impact of goal setting on performance found:

1. Process goals had a large effect on performance
2. Performance goals had a moderate effect
3. Outcome goals had a negligible effect Image Two main reasons this works:
1. Focusing on the outcome tends to activate both approach and avoidance motivation. We’re pulled into a tug of war battle.

2. Process goals speak the language of our brain and body. They speak action.

It’s not that outcome or performance goals are inherently bad. It’s that we already have a hyper focus on them. We can’t escape them in most situations. It comes with the arena. Of course you want to win or run a 4 minute mile. But doubling down on them just brings more of the negative without the positive of what can we do about it.
Dec 21 9 tweets 2 min read
A new study shows why it's far easier to maintain or rebuild fitness, than it is to build it in the first place.

Your cells retain an "epigenetic memory" of training.

Even after a long layoff, they are primed to adapt at a cellular level.

It's as if your body remembers, "I've been here before."

It's "old man strength" in action... Researchers tracked participants doing intense training for 8 weeks.

Then they stopped completely for 3 months, before training again.

The scientists analyzed muscle biopsies to see what happened at the cellular level.
Dec 19 10 tweets 3 min read
For performance, the tortoise really does beat the hare.

A big new study looked at 34,000 elite performers found that:

Early success rarely predicts adult achievement.

Exceptional young performers peaked quickly but narrowly mastered one thing.

Exceptional adults reached their peak gradually. They engaged in broader, multidisciplinary practice early on.Image The data is staggering.

They studied Nobel laureates, Olympic champions, chess grandmasters, and more.

Nearly 90% of top youth performers do not become top adult performers.

The kids dominating the U12 championships were rarely the ones standing on the Olympic podium.

Early success is a poor predictor of long-term greatness. It might even be a negative signal.
Dec 7 7 tweets 2 min read
If you don't feel valued, it's hard to be valuable.

When everything around you signals that no one cares.. your brain gets the message.

Why pour energy into something that doesn't seem to matter?

Motivation follows meaning. We love to blame individuals for lacking drive. "They're not hungry enough." "They don't want it bad enough."

But we ignore the environment screaming at them every day.

If culture says your effort is invisible here.

Then your brain will do exactly what it evolved to do: Conserve energy when reward seems impossible.

Work ethic doesn't exist in a vacuum.
Dec 5 9 tweets 3 min read
Kobe Bryant was once asked if he loved to win or hated to lose.

His answer surprises most people: "I’m neither. I play to figure things out."

He realized that playing for the win or to avoid the loss both introduce fear.

They both pull you out of the moment. His aim? Stay "dead center." As Bryant explained:

"If you play with the fear of failing you’ll have the pressure on yourself to capitulate to that fear. If you play with “I want to win” then you have the fear of what happens if you don’t.

But if you find common ground in the middle, in the center, then it doesn’t matter."

Both are weaknesses because they focus on the uncertain future.

Kobe focused on the center to stay connected to the action, feeling nothing but what was right in front of him.
Dec 4 9 tweets 2 min read
I've spent a long time studying world-class performers. Two characteristics I've noticed:

1. Consistency is emphasized more than short-term Intensity. They stack solid work month after month. Instead of trying to be heroes

2. They know how to flip the switch to compete. Instead of always being hypercompetitive, they can turn it on and off. Consistency over short-term intensity:

We love the story of the heroic effort. The strava workout or all-nighter.

But the best performers resist that allure unless it's necessary.

They know that shooting for heroic efforts all the time is a recipe for burnout.
Nov 9 9 tweets 2 min read
When I was 18, I asked one of the greatest coaches in history for the "key" to success in the field.

He didn't give me a secret workout or a grand philosophy.

Sitting in his living room, he told me: "Read as much as you can. Never stop reading."

This advice is more important today than it has ever been. This wasn't just any coach. Tom Tellez coached Carl Lewis, Leroy Burrell, and a roster of world record holders and champions.

This was a master of the craft. And his "key" wasn't about drills or splits; it was about the mind.

He understood, fundamentally, that elite performance is built on a foundation of deep thinking.
Nov 6 10 tweets 2 min read
Our brains are fried.

You try to read a book...can’t focus.
Sit with loved ones...your mind drifts to work or phone.
Feel a buzz in your pocket....but there’s no notification.

We’re not just distracted. We’re digitally disoriented.

Here’s what’s going on and how to push back: Psychologists call it: Digital Dementia.

It's the forgetfulness, lack of focus, and chronic mental fatigue caused by tech overuse.

It occurs because we're training our brains to live in partial attention: task-switching constantly, never going deep.

Our phones aren’t just distracting us. They’re rewiring how we think, feel, and engage.
Oct 26 9 tweets 2 min read
When we were kids, play meant freedom.

No adults, no schedules, no supervision: just scraped knees, bad calls, and fun until the street lights came on.

That chaos built confidence.

Today, we’ve traded it for structure and safety...and our kids’ mental health is paying the price.

What happens to a generation that never climbs too high, falls too hard, or has to navigate conflict with peers? Everything is organized, supervised, optimized.

We’ve replaced pickup games with travel teams, and spontaneous play with “skill development sessions.”

Parents hover on the sidelines; coaches call every shot.
Kids are performing instead of playing.

And when everything is managed for you, you stop learning how to manage yourself.
Oct 19 7 tweets 2 min read
We’re training a generation to fear failure.

Not because they’re soft or lazy, because everything they do is on display.

Every test score, every game, every rejection lives forever online.

When life becomes performative, failure feels like a public referendum on your worth. When I was a kid, you could fail in private.

You missed the shot, struck out, or bombed a test and only a few people knew.

Now, every misstep can be screenshotted, shared, and commented on.

The comparison game never stops, and the scoreboard is always public.
Oct 11 9 tweets 2 min read
A study of over 70,000 people found:

Those who focused on being the best, driven by external measures had worse outcomes than those focus on getting better.

When extrinsic aspirations dominated intrinsic, it was “universally detrimental” to their well-being.

The people who thrive aren’t driven by comparison. They’re fueled by curiosity and growth. Psychologists Emma Bradshaw, Richard Ryan, and colleagues called it “the dark side of the American dream.”

Across more than 100 studies, they found that when external goals—money, fame, image, winning—dominate, well-being plummets.

People report more anxiety, burnout, and disconnection from what once made their pursuits meaningful.
Oct 5 9 tweets 2 min read
In 1950, the average new home was 983 square feet.
By 1970, it grew to 1,500.

Today, the average new home is 2,408 square feet.

If someone from the 1950s walked through modern suburbia, they’d think we were all living in mansions, and that the American Dream had been achieved. By nearly every measure, we have more than ever before.

The once-luxurious is now normal. The rare is routine.

Yet we don’t feel more fulfilled.

We adapt, recalibrate, and move the goalposts.

That’s the paradox of progress: our circumstances improve, but our satisfaction often doesn’t.
Sep 19 8 tweets 2 min read
One of the biggest mistakes that leads to burnout: letting work bleed into the rest of your life.

You check emails late at night. Slack pings during dinner. Your mind drifts back to the project while you’re with your kids.

Without transitions, you never truly recover. You’re half in, half out, everywhere and nowhere. Recovery doesn’t happen automatically. You need to flip the switch from work mode to life mode.

The problem is most of us just carry our work brain around with us.

The fix? Deliberate transitions. Practices and boundaries that signal to your mind and body: “Work is done. Now it’s time for something else.”
Sep 15 9 tweets 2 min read
We all like to think we’ll stand up when it matters.

That we’ll do the right thing, run toward the danger, speak truth when others stay silent.

We imagine ourselves as Rambo or Jerry Maguire.

The truth: most freeze, comply, or stay silent.

What separates those who actually act? When the moment comes, most people freeze or fall in line.

Not because they’re weak, but because the pull of safety, conformity, and fitting in is strong.

Doing the right thing often comes with real costs—social rejection, loss of status, even danger.
Sep 12 8 tweets 2 min read
With all that's going on in the world, it's easy to get locked into consumption mode. Scrolling & watching news all day.

A study after the Boston Marathon bombing found: Those who watched 6+ hours of coverage reported more stress than those who were directly impacted by the attack.Image What we feed the brain becomes the state we live in.

The brain is predictive. It uses past and present inputs to guess what’s coming next and primes your body accordingly.

Feed it a steady diet of alarm, and it will predict alarm everywhere.

You don’t just feel stressed; you start living as if everything is a threat.

If you want to feel less frantic, start by changing the inputs.
Sep 5 9 tweets 2 min read
Charlie Parker said: “Learn your instrument. Practice, practice, practice. Then forget all that and just wail.”

Neuroscience shows he was right.

Researchers found that jazz musicians and freestyle rappers train their brains to quiet the inner critic and turn up self-expression when they perform. When jazz musicians improvised inside an fMRI scanner, something fascinating happened.

The dorsolateral prefrontal cortex—the “inner critic” that evaluates, monitors, and second-guesses—went quiet.

Meanwhile, the medial prefrontal cortex, a critical part of creativity and self-expression, lit up.
Sep 3 9 tweets 2 min read
In the 1960s, psychologist Diana Baumrind mapped parenting styles.

Most parents fell into 3 camps: too soft, too hard, or “just right.”

Authoritarian parents—the “too hard” camp—believed fear built discipline and toughness

But decades of research says the opposite. And we make the same mistake in sports. Baumrind found that parenting could be plotted on two dimensions: responsiveness and demandingness.

Responsiveness = how attuned and supportive parents are to a child’s needs.

Demandingness = how much structure, discipline, and expectation they impose.

Combine the two, and you get distinct styles.
Aug 31 9 tweets 2 min read
The U.S. Navy studied 2,000 SEAL candidates to find what predicted survival in Hell Week.

Not strength. Not agility. Not size.

The best predictor? A 4-mile run.

The faster you ran, the better your odds.

But the reason why goes deeper than endurance. For decades, the military has tried to decode the “secret sauce” of those who survive.

Strength? Size? Mental grit?
Research has been mixed.

When I asked a former SEAL, he told me: “I thought the football types would thrive. But it was the endurance athletes—rowers, swimmers, runners—who made it more often. They knew how to suffer alone, in their own head.”
Aug 30 9 tweets 2 min read
In a study of 5,500 Swedish adolescents, researchers found something striking:

School stress wasn’t just about workload or competition.

It was driven by fear of failure.

Nearly 40% of the link between ambition and stress was explained by this dread of falling short.

It’s the thought “What if I fail?” that magnifies the stress. It's the tricky part about drive.

A kid dreams of getting into a top university.

That dream motivates hard work.

But alongside it grows a shadow: “If I don’t make it, I’ll disappoint everyone...and myself.”

That fear becomes a second load to carry, heavier than the workload itself.
Aug 25 8 tweets 2 min read
Being 80% all the time beats being 100% half the time.

We love the idea of going all in: perfect effort, flawless execution, max intensity.

But perfection is fragile.

It burns hot, then flames out.

Consistency, not occasional perfection, is what compounds into greatness. Think about training.

Anyone can smash one “perfect” workout.

But what matters is not what you do once. It’s what you repeat.

A solid run every day beats a heroic one followed by three days of exhaustion.

Progress is built on showing up.