The idea that you can only tweet about one topic is a myth.
I don't just imagine some topic I want to cover, and then tweet about it.
No, I tweet about the things that I happen to be dealing with at the moment. Examples: 👇
I don't just imagine some topic I want to cover, and then tweet about it.
No, I tweet about the things that I happen to be dealing with at the moment. Examples: 👇
Feb-Apr 2019: I had just left full-time employment to work for myself, so I tweeted about how I prepared myself for the plunge, how I managed my personal finances while living off my savings, how I set myself up for business, and so on.
May-Sep 2019: I settled on the idea to build Userbase, so I tweeted about how I came up with the idea, development costs, trademark issues, trying to buy the .com domain (and eventually succeeding), and also a lot about AWS because I was using it for Userbase.
Oct-Dec 2019: I realized that I'd be more resilient with multiple income streams rather than focusing on one speculative idea, so I tweeted a lot about how I approached that. I also talked about the AWS ebook I was working on, and how I managed to get the userbase/.com domain.
Jan-Feb 2020: I had just released my AWS ebook, so I talked about its sales results, how I wrote it, how I was promoting it, and things like that. I also launched Userbase, so I tweeted about the launch and my strategy for that business.
Mar-May 2020: I was getting a lot of questions about how I built my audience, so I talked a lot about that. Eventually, I created a short video course about the topic, and I talked about how I produced it, its sales results, etc.
In general: I also tweet about random thoughts that cross my mind as I'm going about my life. Sometimes the thought comes after talking with someone else, sometimes from reading something, and sometimes when I'm trying to tackle my own problems.
So when people ask me: Why don't you tweet about AWS anymore?
It's because AWS is not a significant part of my life right now. I'm not thinking about it. I'm not doing anything interesting with it. I was in the past, I might again in the future, but I'm not right now.
It's because AWS is not a significant part of my life right now. I'm not thinking about it. I'm not doing anything interesting with it. I was in the past, I might again in the future, but I'm not right now.
So what's the impact of tweeting about many topics?
Well, about 30-50 people unfollow me every day.
But 30K stay, and those who stay mostly don't care. The evolution of someone's story is a big part of what makes following someone interesting, even when tweet topics change. 👍
Well, about 30-50 people unfollow me every day.
But 30K stay, and those who stay mostly don't care. The evolution of someone's story is a big part of what makes following someone interesting, even when tweet topics change. 👍
