#WhatsGoingOn?
The question everyone’s asking.
Together with @daviesmckerr we’re following 20 British households to find out.
Answering this question is the most important step, before we can work out what to do next.
Here’s our early findings...
1/9
The question everyone’s asking.
Together with @daviesmckerr we’re following 20 British households to find out.
Answering this question is the most important step, before we can work out what to do next.
Here’s our early findings...
1/9
The story so far… lockdown meaning life on pause is a big consumer response misnomer. Life hasn’t ground to a halt. Far from it, life has been very much pushed to the edges as people twist, turn and regress their way through adapting to coronavirus.
#WhatsGoingOn
2/9
#WhatsGoingOn
2/9
Prepare & Panic
The nation prepared for apocalyptic lockdown life. Panic in the form of bulk buying the bare essentials; loo roll, tinned goods and dry pasta. All of this plus a sizeable dose of British sense of humour to serve as the ultimate coping mechanism.
#WhatsGoingOn
3/9
The nation prepared for apocalyptic lockdown life. Panic in the form of bulk buying the bare essentials; loo roll, tinned goods and dry pasta. All of this plus a sizeable dose of British sense of humour to serve as the ultimate coping mechanism.
#WhatsGoingOn
3/9
Keep Calm & Replicate
Official lockdown and people did their best to simply shift life outside of the home to inside the home. Discipline, timetables and schedules were the way to minimise the scale of change and stick to life as they used to know it.
#WhatsGoingOn
4/9
Official lockdown and people did their best to simply shift life outside of the home to inside the home. Discipline, timetables and schedules were the way to minimise the scale of change and stick to life as they used to know it.
#WhatsGoingOn
4/9
Listless & Limbo’d
Good intentions and discipline dissolved in favour of boredom and regressive behaviours. Indulgence in the form of alcohol (I’ll have what I want, when I want it) and the ‘essential’ non essentials crept into everyday life.
#WhatsGoingOn
5/9
Good intentions and discipline dissolved in favour of boredom and regressive behaviours. Indulgence in the form of alcohol (I’ll have what I want, when I want it) and the ‘essential’ non essentials crept into everyday life.
#WhatsGoingOn
5/9
Feared and Fantasised Future
The lockdown update surfaced two big and conflicting emotions:
😃 hope and optimism at the prospect of being reconnected with loved ones
😬undercut by fear for the long-term reality that might bite
#WhatsGoingOn
6/9
The lockdown update surfaced two big and conflicting emotions:
😃 hope and optimism at the prospect of being reconnected with loved ones
😬undercut by fear for the long-term reality that might bite
#WhatsGoingOn
6/9
Dashed Hopes & Disunity
Lockdown extended, stay home is now stay alert - confusingly just in England. A harsh thud back to reality, anger and disunity. Each experience is individualised and suddenly even greater schisms are created across the four nations.
#WhatsGoingOn
7/9
Lockdown extended, stay home is now stay alert - confusingly just in England. A harsh thud back to reality, anger and disunity. Each experience is individualised and suddenly even greater schisms are created across the four nations.
#WhatsGoingOn
7/9
Release Valve
Faith in leaders dwindles makes for a scarier world and uncertain future. Days grind. People yearn for fun. Uplifting entertainment required: to laugh, to join in and to have different conversations. Break the monotony. Innovation brings rewards.
#WhatsGoingOn
8/9
Faith in leaders dwindles makes for a scarier world and uncertain future. Days grind. People yearn for fun. Uplifting entertainment required: to laugh, to join in and to have different conversations. Break the monotony. Innovation brings rewards.
#WhatsGoingOn
8/9
Follow us in the coming months to better understand What’s Going On?
And how it will impact future brand fortunes.
Sign-up for regular updates: whatsgoingon@motherlondon.com
#WhatsGoingOn
9/9
And how it will impact future brand fortunes.
Sign-up for regular updates: whatsgoingon@motherlondon.com
#WhatsGoingOn
9/9
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