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May 15, 2020 • 10 tweets • 6 min read
#WhatsGoingOn?
The question everyone’s asking.
Together with @daviesmckerr we’re following 20 British households to find out.
Answering this question is the most important step, before we can work out what to do next.
Here’s our early findings...
1/9
The story so far… lockdown meaning life on pause is a big consumer response misnomer. Life hasn’t ground to a halt. Far from it, life has been very much pushed to the edges as people twist, turn and regress their way through adapting to coronavirus.
