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Niches on the Internet are bigger than you think, even after you account for the fact that niches on the Internet are bigger than you think.
"Patio11’s Law: The software economy is bigger than you think, even when you take into account Patio11’s Law.

My favorite example is ConvertKit. None of my friends have heard of it. They have ~$20 million in ARR. Revenue is growing 30% year-over-year."

secondbreakfast.co/patio11-s-law
"Austen Allred shared how, when matching Lambda graduates to jobs, he’ll discover software companies he’s never heard of in Oklahoma pocketing $10m/year in profit. Doing things like “making actuarial software for funeral homes."

(h/t @aselsabagh)

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