Facebook Shops has just been launched! Good timing, coinciding with lockdowns in many countries around the world. 1/6 
2/6 Also, from the perspective of consumers seeing Amazon as a ruthlessly efficient delivery company (See: Amazon Will Deliver More Packages Than UPS or FedEx by 2022 bit.ly/2ZjHysz), with the store-front almost taken for granted.
3/6 Facebook Shops does not talk about delivery at all, and I gather that is left to the shops. So that's 4 parties—the shops, Facebook as virtual store-front, the delivery partner and the consumer—in the mix. Amazon has just 2 - the shop and the consumer.
4/6 Facebook uses its user base to offer a virtual store-front that could be seen by relevant people from Day 1 (unlike a stand-alone storefront built elsewhere that you need to drive people towards). But, without taking care of the delivery angle, this is half the problem
5/6 solved, in response to the mighty Amazon machine.
But, there's an upside. Facebook is targeting small business, who have a love-hate relationship with Amazon. Amazon has a thriving private labels division that is known to identify top-selling products from local business and
But, there's an upside. Facebook is targeting small business, who have a love-hate relationship with Amazon. Amazon has a thriving private labels division that is known to identify top-selling products from local business and
6/6 replicate them on scale on the sly, and drive the local business out. Since Facebook doesn't have a private labels business, this is one less worry for the vendors!
But... no delivery support baked into Facebook Shops. Yet. Bummer!
But... no delivery support baked into Facebook Shops. Yet. Bummer!
