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"April 2011 Cambridge Uni researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to create what they are describing as a “revolutionary” new marketing tool"

web.archive.org/web/2013090420……
the tool above is called likeaudience.com it was the forerunner of the tools which landed in the middle of the Cambridge Analytica scandal and dates from about this time (2010-11) web.archive.org/web/2013060320…
By 2012 this morphs into Cambridge Personality Research web.archive.org/web/2012021822…
By 2012 we get Cambridge Personality Research from the same team at Cambridge University web.archive.org/web/2012031101…
and later that same year back comes its proprietary likeaudience.com product web.archive.org/web/2012031206…
Then "Huge new Facebook data leak exposing intimate data of 3m users" being investigated by the Info Commissioner but ALSO linked to the same team as above - all data insecurely anonymised apparently

newscientist.com/article/216871…
"Cambridge Analytica had approached the myPersonality app team in 2013 to get access to the data, but was turned down because of its political ambitions, according to Stillwell (one of the team behind all of above)

Read more: newscientist.com/article/216871…
It starts to dawn on the three that what they've created could become a terrible problem open to data manipulation and microtargetting were it to fall into the wrong hands - they publish a scientific paper April 2013

pnas.org/content/110/15…
The same Cambridge research team seems to 'lend a hand' to a company called CubeYou at this time - who clone what the Cambridge researchers were doing
cnbc.com/2018/04/08/cub…
@threadreaderapp unroll
Guess who poured cash (six million) into Cambridge University from 2010 onwards - your friend and Putin's Dmytro Firtash

varsity.co.uk/news/12328
Massive red flag - Emerdata (ghosts of Cambridge Analytica) paying $1m up front to OWN liquidators to shut down the company as fast as possible so it is not properly liquidated & investigated - anyone know how this is unfolding as its stinks @Peterjukes

thedailybeast.com/cambridge-anal…
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middleeasteye.net/news/boris-joh…
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RELEASE THE RUSSIA REPORT Call Tory fundraiser (June 23rd 2013 Billingsgate Mkt) David Burnside at New Century Media who works 4 TheCityUK and Moscow International Finance Centre FOR FREE - maybe he can persuade Putin to ask Boris Johnson to release it?
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mfc-moscow.com/assets/files/a…
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