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Cash N Sport Profile picture
@CashNSport
May 22, 2020 • 3 tweets • 2 min read • Read on X
. @netflix has revealed that #TheLastDance sports documentary series was watched by 23.8 million users outside of the US in its first four weeks.
Netflix is notoriously secretive with its viewing figures and its selectively reported 23.8 million audience metric is based on how many accounts watched #TheLastDance for at least two minutes.
#TheLastDance returned big numbers for @espn. The US linear broadcasts averaged 5.6 million viewers across all ten episodes, making it ESPN's most-viewed documentary in history.

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More from @CashNSport

Cash N Sport Profile picture
Apr 17, 2023
Quick thread : What is Prime and why does your child want it?

PRIME is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC

The range is promoted by a Nigerian 🇳🇬/ British YouTuber and an American YouTuber turned boxer

📸@Anele Image
On January 4, 2022, YouTubers and influencers Logan Paul, who is American, and KSI, who is British announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration Image
So who are these guys and why do they matter?

We'll start with Logan. He has about 98 million followers across his social networks - over 23 million subscribers on YouTube - and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021 Image
Read 15 tweets
Cash N Sport Profile picture
Feb 8, 2023
A deep dive into the @SATourismOnline and @SpursOfficial deal. The most detailed breakdown🔽

- SA tourism mandate & performance
- Did Rwanda make money from Arsenal and PSG deals
- Cost compared to other deals
- Breaking down each year of the deal
- Key leverage rights

THREAD
The furore surrounding the proposed sleeve sponsorship of the English Premier League (EPL) football club Tottenham Hotspur (Spurs) by South Africa Tourism (SAT) is still raging.

There are many parts to this but we'll concentrate on the SA Tourism mandate and the deal
SAT is the official marketing agency of the National Department of Tourism. It's mandate is the effective marketing of South Africa as a domestic and international tourist destination.

They identify target markets for growth and have global offices from which they operate

📸SAT
Read 19 tweets
Cash N Sport Profile picture
Jan 21, 2023
Juventus handed a 15 point deduction and directors banned

Club found to have falsely inflated the value of players and misrepresented losses. Last year's financials showed losses of €254 million, the highest ever in Italian football.

They have also made losses 5 years in a row
The most cited example in the reported 42 suspicious Juve transfers being looked at by the FIGC is last year's deal between the 36-time Italian champions and Barcelona which saw Miralem Pjanic move to Catalonia and Arthur Melo go the other way.
Arthur was valued at €72 million and Pjanic €60 million, but even though nowhere near that amount of cash was paid both clubs could immediately book the values of the sales on their balance sheets.
Read 7 tweets
Cash N Sport Profile picture
Jan 18, 2023
Its January and gyms are packed, as usual 🙄

20-25% of all new gym memberships are signed in January but almost all of the newbies fall off the wagon, making established gym companies highly profitable.

This is the business of fitness and nutrition 🏃‍♂️💪

THREAD 🔽 Image
When it comes to attendance, stats show that gym memberships have increased over the years. In South Africa, for example, the number of Virgin Active gym memberships has grown from 497,000 in December 2021 to 587,000 in October 2022.

📸 Virgin Active Year To Date Membership Image
Virgin has 236 clubs in eight countries including Italy, the UK, Australia, Singapore and Thailand. It boasts approximately 905,000 adult members, with 66% of those based in South Africa. It has approximately 133 gyms across the country.
Read 17 tweets
Cash N Sport Profile picture
Jan 11, 2023
In November 2022 alone, hesgoal.com had over 100 million site visits 😳 then it was shut down ❌

Illegal sports streaming is made up of many complex layers and broadcasters are trying their hardest to fight back.

But is this a battle they can win?

THREAD ⬇️
A study conducted by the Digital Citizens Alliance estimated that illegal streaming costs the sports industry $3.3-billion a year. This figure includes not only lost revenue from advertisers and subscriptions, but also the cost of producing and airing the sports events themselves
Another study, conducted by the Sports Video Group, found that illegal streaming cost the sports industry $1.5-billion in lost revenue in 2018. This study did not take into account the cost of producing the events or other potential losses.
Read 27 tweets
Cash N Sport Profile picture
Dec 12, 2022
King Misuzulu Boxing Tournament: What Happened?

The history
The money and Mayweather contract
The other promoter
The postponement

THREAD 🧵
I begin this with full disclosure.

I am not affiliated in any way with the tournament, the King, Floyd Mayweather or the event organisers.

This thread was compiled through independent research as well as through my sources in sports business.

Let's go..
The late Isilo Samabandla, King Goodwill Zwelithini kaBhekuzulu, had a dream of "seeing the youth involved in social cohesion programs to empower the youth.

He had intended to create a boxing tournament in KZN and was involved in the design of the Bayede Championship belt
Read 20 tweets

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