Ever done a “best fit customer” survey? If not, make it #1 priority.
- Buy quick
- Refer friends
- Say they’d pay more
- Never complain
- Never refund
Once you’ve identified them. Change messaging to find more. Forget about everyone else.
- Buy quick
- Refer friends
- Say they’d pay more
- Never complain
- Never refund
Once you’ve identified them. Change messaging to find more. Forget about everyone else.
How to find them:
- Survey clients
- Ask the “@hnshah” question
- How disappointed would you be if product was gone
- Hone in on “very disappointed”
Example:
videofruit.typeform.com/to/kfC6rj?emai…
- Survey clients
- Ask the “@hnshah” question
- How disappointed would you be if product was gone
- Hone in on “very disappointed”
Example:
videofruit.typeform.com/to/kfC6rj?emai…
What to do with responses:
- Find trends
- Business types
- Reasons they bought
- How they describe your product
- Who they think it’s best for
Compile findings.
Example:
- Find trends
- Business types
- Reasons they bought
- How they describe your product
- Who they think it’s best for
Compile findings.
Example:
How to use in marketing and sales:
- Use their words in headlines
- Focus on their business type
- Forget about everyone else
- All emails written to them
- All ads targeted to them
Small Example: I tweaked my Twitter bio since this research. $20k sales from Twitter since.
- Use their words in headlines
- Focus on their business type
- Forget about everyone else
- All emails written to them
- All ads targeted to them
Small Example: I tweaked my Twitter bio since this research. $20k sales from Twitter since.
