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May 25, 2020 19 tweets 28 min read Read on X
Meet the designers of the album MAP OF THE SOUL: 7!

“In a way, the biggest inspiration was the story of the #BTS members & the seven years they spent together,” A Ji-hye, one half of graphic designer duo Sparks Edition. - Yim Hyun-Su, K-Pop Herald

#BTSResearch #MOTS7 @BTS_twt Image
In the picture above meet the Designer duo & couple A ji-hye (left) & Jang joon-oh at their studio “Sparks.”

"They worked on the project by adding layers representing each bandmate based on their identity & personality." - Yim Hyun-Su, K-Pop Herald

#BTSResearch #MOTS7 @BTS_twt
"Version No. 1 drew inspirations from swans, representing a longing for perfection as well as vulnerability and innocence. " by (Sparks Edition/Big Hit Entertainment)

Interview by Yim Hyun-Su, K-Pop Herald

#BTSResearch #MOTS7 @BTS_twt #BTSARMY Image
"Inspired by black swans, the second version strikes a darker tone and uses a curvy shape to represent the group’s glamorous shadows." by (Sparks Edition/Big Hit Entertainment)

Interview by Yim Hyun-Su, K-Pop Herald

#BTSResearch #MOTS7 @BTS_twt #BTSARMY Image
"Straight lines were emphasized to give an impression of strength and depict a sense of duty in Version No. 3." by (Sparks Edition/Big Hit Entertainment)

Interview by Yim Hyun-Su, K-Pop Herald

#BTSResearch #MOTS7 @BTS_twt #BTSARMY Image
"Each layer was arranged in a way to represent harmony and unity to represent the group’s ego and identity in Version No. 4." by (Sparks Edition/Big Hit Entertainment)

Interview by Yim Hyun-Su, K-Pop Herald

#BTSResearch #MOTS7 @BTS_twt #BTSARMY Image
[Herald Interview] Designing cover of BTS’ ‘Map of the Soul: 7’ by Yim Hyun-Su, K-Pop Herald

#BTSResearch #MOTS7 @BTS_twt #BTSARMY

Link: koreaherald.com/view.php?ud=20…
Want to know more about the artwork design about the MAP OF THE SOUL:7 album series??

The following pictures & information are not available in their recent interview with the K-Pop Herald.

#MAP_OF_THE_SOUL_7 #BTSARMY @BTS_twt #BTS #MOTS7 Image
Sparks Edition creates artwork/graphic design. Their studio is based in Seoul.

They focused on Visual graphics (brand identity, album, book, poster, editorial, etc), paintings & sculptures.

Members: Jang joon-oh, A ji-hye

#MAP_OF_THE_SOUL_7 #BTSARMY #BTS @BTS_twt #BTSResearch Image
They have also produced other artworks for artists.

Left picture: [ALBUM DESIGN] 3rd line butterfly 3rd line butterfly 'divided by zero' 3호선 버터플라이 album artwork & design

Right picture: [CD] 10cm 2ep

#design #AlbumArtwork #AlbumDesign ImageImage
Album Design by Sparks Edition

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 ImageImageImage
They have different typographies for each member! 💜

Behind the scenes of the design artwork for MAP OF THE SOUL:7 by Sparks Edition.

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 #RM #Namjoon Image
They have different typographies for each member! 💜

Behind the scenes of the design artwork for MAP OF THE SOUL:7 by Sparks Edition.

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 #Seokjin #JIN Image
They have different typographies for each member! 💜

Behind the scenes of the design artwork for MAP OF THE SOUL:7 by Sparks Edition.

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 #Yoongi #SUGA Image
They have different typographies for each member! 💜

Behind the scenes of the design artwork for MAP OF THE SOUL:7 by Sparks Edition.

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 #Jhope #Hobi #Hoseok Image
They have different typographies for each member! 💜

Behind the scenes of the design artwork for MAP OF THE SOUL:7 by Sparks Edition.

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 #Jimin Image
They have different typographies for each member! 💜

Behind the scenes of the design artwork for MAP OF THE SOUL:7 by Sparks Edition.

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 #V #Taehyung Image
They have different typographies for each member! 💜

Behind the scenes of the design artwork for MAP OF THE SOUL:7 by Sparks Edition.

#BTS #BTSARMY @BTS_twt #MOTS7 #BTSResearch #MAP_OF_THE_SOUL_7 #Jungkook Image
Thank you to Sparks Edition for your thoughtful planning and beautiful artwork design.

Thank you for taking the time to listen to BTS songs, look at fan videos and in researching about the significance of each member.💜

@BTS_twt #BTS #BTSARMY #MOTS7 #MAP_OF_THE_SOUL_7

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More from @BangtanScholars

Sep 25, 2020
An educational thread about “Microaggressions: What are they? How can we respond?”
We hope this thread is an incentive for everyone to read more about the topics of microaggressions. As always, we encourage you all to do your own research and always seek further insights surrounding these discussions.
Some scholars argue that racism, sexism, homophobia, & other forms of discrimination are no longer as obvious as in the past. Instead, people may demonstrate their biases & prejudices in more subtle ways, otherwise known as 'microaggressions'.
Read 12 tweets
Sep 25, 2020
#BTSARMY researchers, students & scholars! ¬ 𝘼 𝘽𝙏𝙎 𝙎𝙩𝙪𝙙𝙞𝙤 𝙂𝙝𝙞𝙗𝙡𝙞 𝙏𝙝𝙧𝙚𝙖𝙙

#ジブリで学ぶBTS @bts_twt
「On the first day back to school/uni/work. You ask those around you...Do you know BTS?」

#ジブリで学ぶBTS @bts_twt
#BTSARMY trying to explain to their professors, department heads or educators why BTS is worthwhile of studying. Our BTS research is valid!」

#ジブリで学ぶBTS @bts_twt
Read 13 tweets
Sep 24, 2020
"...the more impact one makes in the public eye, the more critics come out...to challenge that impact. However, regardless of what naysayers think, BTS have proven their importance on a 🌍 scale, & dismissing the Korean band will not change that." @BTS_twt
bit.ly/33ZUmEW
"Despite these accomplishments showing how BTS have pushed through western gatekeepers, the group still faces xenophobia and microaggressions outside of South Korea."

@bts_twt #BTSResearch
"On a macro-level, @bts_twt have shown their importance. They broke into the 🌍 music industry, repeated their success, & are sought after to speak about 🌍 issues. Refusing to acknowledge that does not make the band any less important, +"

#BTSResearch
Read 4 tweets
Sep 23, 2020
“Revenues from @BTS_twt activities account for just half our total revenues...We will help them grow as iconic artists, such as Rolling Stones or Metallica, who make 💵 from performing just once every couple of years.” -Han Park, Big Hit’s Investment & Strategy Head. #BTSResearch Image
"Big Hit has been building a business model to maximize profits even without its artists’ activities...The indirect participation events made up almost half of Big Hit’s revenue in the 1st quarter of this year, up from 31% in 2018."

@BTS_twt #BTSResearch
[During Enlistment]

"Big Hit believes it can generate a steady stream of revenue from BTS in many ways: through solo & smaller group performances; indirect participation through online concerts, mobile games & video content; as well as merchandise sales."

@BTS_twt #BTSResearch
Read 7 tweets
Sep 21, 2020
"I don't think artists lose mkt. value because of their age. U2 isn't young anymore, but it's not lost its value, has is it? When @BTS_twt reaches their 30s, it will be possible to deliver age-appropriate msgs. & provide inspiration. Even when you're in your 50s [&] after that."
Since 2016, Big Hit Ent has been rapidly increasing.

Source: South Korea’s Financial Supervisory Service

@BTS_twt #BTSResearch Image
Big Hit Ent. Surpassing the BIG 3.

Statistics are from the year 2019.

Source: South Korea’s Financial Supervisory Service

@BTS_twt #BTSResearch Image
Read 5 tweets
Sep 19, 2020
Who is behind the stage production for #BTS iHeartRadio Music Festival alongside Big Hit Ent.?

Meet ZanyBros.

Previously, they also helped in the filming of NMD, N.O., War of Hormone, Come Back Home.

Let's learn more about 📽️ production.
Thread below!

@BTS_twt #BTSResearch
"Zanybros was founded in 2001, by director Hong Wonki and videographer Kim Junhong. This company is now one of the most distinguished MV production companies in Korea."

@BTS_twt #BTSResearch Image
"They have collaborated with a plethora of artists including BTS, GG, TVXQ & etc. for video production & attained international fame with their quality creations. So far, the pair has filmed nearly 1,500 videos."

@BTS_twt #BTSResearch
Read 13 tweets

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