Organic Traffic: ~1.5-2M Visitors
Referring Domains: 12,000
Facebook: 1.7M Followers
Instagram: 2.1M Followers
YouTube: 654,000 Subs
Twitter: 58,000 Followers
So how are they doing it?
Celeb power? Yes.
But that's not it...
> Search Engine Marketing
> Intent Based Content Marketing
> Storytelling w. Social Media & Paid
> YouTube Pre-Roll (You've seen them)
> Facebook Advertising & Remarketing
Ranking in the top 3 for things like:
> What is a shallot? 🥙
> How to cook short ribs 🍖
> How to make soft pretzels 🥨
> How to cook over easy eggs 🥚
All perfect segues for selling a cooking course.
They've been featured in the NY Times (6x), Forbes (16x), The Guardian (4x), BusinessInsider (31x), CNBC (11x), LA Times (9x), I could go on... But you get the point.
They create LINKABLE content & stories.
This is where remarketing comes in. Whether you go scroll through Facebook or watch the latest YouTube video - Masterclass is reaching you with remarketing ads.
Brilliant ads at that.
Just take a look at this... ❤️
He cuts an onions. Then says "Watch carefully".
That's the hook. You've completely forgetting about the Tasty video you were going to watch and are now dreaming about creating this dish for your loved ones.
They've applied the same blueprint for every topic.
> Writing & Literature
> Business & Sales
> Sports & Games
> Film & TV
Create AMAZING top of funnel content and optimize it for both conversion and organic traffic.
But they'll never lose traffic because of an "Expertise, Authoritativeness, and Trustworthiness" update.
Who knows 3pointers better than Steph Curry? Who knows omlets better than Ramsey? Who knows writing better than Rhimes?
Exactly.
Fast forward a few weeks...
You see this post (in Collab w. @Forbes)on the Masterclass Instagram account telling you to gift your mom a subscription because ya'll...
She deserves it! 🌷
This is reactive storytelling at its best.
The timing was perfect.
> Everyone quarantined
> People want hobbies
> Gardens are boomin'
> The sun is shining
The content even hooked me:
They embrace content distribution. From Twitter & Facebook to YouTube and blogging - they distribute their content like wildfire.
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