CreditVidya has analyzed data footprints of 5,00,000 consumers across income segments to try and & understand what is going on.
Data pre-Covid & post-Covid (post March)
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3 Sample Set
1. Affluent: Income > Rs.60,000; Savings Rs.23,000; Population 10%
2. Mid Market: Income > Rs.20-60,000; Savings Rs.11,000; Population 20%
3. Mass Market: Income > Rs.10-20,000; Savings Rs.4000; Population 70%
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Key Findings
1. Consumers hoarding cash, severe distrust in economy
2. Likely to see a prolonged recession
3. Default risks likely to rise 3x
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In Case of Income Loss
- Mass-market segment has 1 month of liquidity to cover their monthly loan repayment
- Mid-market has 1.5 months
- Mass-affluent has 2 months of liquidity cover
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