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I’m not sure where #hugops started; the general theme is that nobody enjoys downtime.
It doesn’t matter if it’s your fiercest competitor; the folks responsible for keeping the site up (read as: the ops folks) know that today it’s your downtime, but tomorrow it’s theirs.
Earlier today Amazon.com took an outage. Folks from Target, Walmart, and basically every other company in the world weren’t dunking on them. This stuff is hard.
Occasionally some company’s social media team messes this up and get absolutely dragged for it. Rule of thumb: consider others’ outages to be completely off limits.
Other companies’ downtime is not an opportunity for your business. It’s a time to express empathy, and learn things to improve your own site stability. #hugops
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