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Q: What does the term "zero trust" mean?

A: It's a noun that's a synonym for "cybersecurity".
In other words, do a google search of your favorite cybersecurity vendor and zero trust, like 'site:example.com zero trust". They have a whitepaper talking about how their products fit into a zero trust framework.
QED: all cybersecurity vendors are zerotrust vendors, and hence, the term "zerotrust" means simply "cybersecurity".
Zerotrust did not become buzzwordified. It started life as a buzzword. It was a buzzword coined in 2010 by Forester Research to describe trends in cybersecurity.
The cybersecurity industry as we know it started in the early 1990s with firewalls. Almost immediately people recognized the problem of a hard and crunchy perimeter around a soft and chewy trusted inside network.
We always criticized this approach -- and yet always adopted it.

By 2010 with the rise of the cloud and BYOD, it started to become untenable. These trusted, vulnerable inside networks were no longer practical.
What we think of now as the defining features of zero trust (fine grain authentication and network segmentation) weren't really part of the original document. It's a buzzword that has evolved over time to describe what people do anyway.
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