1. 🔍 Problem
Some things require a human touch.
Property management, podcast editing and website maintenance are problems with solutions that have not been automated.
Some things require a human touch.
Property management, podcast editing and website maintenance are problems with solutions that have not been automated.
2. 💡 Solution
Anything as a Service describes a service that solves a recurring problem with a fixed scope and fixed price.
Anything as a Service describes a service that solves a recurring problem with a fixed scope and fixed price.
3. 🏁 XaaS Types
🔘 Cleaning — @handy
🔘 Video Editing — @delesign
🔘 Property Management — @StrawberryPMLV
🔘 Social Media Management — @B2B_smarketing
🔘 Bookkeeping — @YartyKim
🔘 Virtual Assistants — @MyOutDesk
🔘 Cleaning — @handy
🔘 Video Editing — @delesign
🔘 Property Management — @StrawberryPMLV
🔘 Social Media Management — @B2B_smarketing
🔘 Bookkeeping — @YartyKim
🔘 Virtual Assistants — @MyOutDesk
4. 🏁 XaaS Types (con't)
🔘 Content Generation — @Scribly_io
🔘 Customer Service — @_HiOperator
🔘 Graphic Design — @designpickle
🔘 Massages — @MassageEnvy
🔘 WordPress Support — @thewpbuffs
🔘Copywriting — @copytesting
🔘 Content Generation — @Scribly_io
🔘 Customer Service — @_HiOperator
🔘 Graphic Design — @designpickle
🔘 Massages — @MassageEnvy
🔘 WordPress Support — @thewpbuffs
🔘Copywriting — @copytesting
5. 🏁 XaaS Marketplaces
⚪ MentorPass (@Mentorpass)
⚪ Zeel (@GetZeel)
⚪ MentorCruise (@mentorcruise)
⚪ ClassPass (@classpass)
⚪ Talkspace (@talkspace)
⚪ Growth Mentor (@GrowthMentorHQ)
⚪ MentorPass (@Mentorpass)
⚪ Zeel (@GetZeel)
⚪ MentorCruise (@mentorcruise)
⚪ ClassPass (@classpass)
⚪ Talkspace (@talkspace)
⚪ Growth Mentor (@GrowthMentorHQ)
6. 🔮 Predictions
✨There will be more XaaS marketplaces.
Mentors use MentorPass and MentorCruise. Fitness studios use ClassPass and FitReserve.
Will ClassPass for graphic designers emerge?
✨There will be more XaaS marketplaces.
Mentors use MentorPass and MentorCruise. Fitness studios use ClassPass and FitReserve.
Will ClassPass for graphic designers emerge?
7. 🔮 Predictions (con't)
✨ The best XaaS companies will not use (or need) marketplaces. They'll own their own distribution.
See opportunity #7 in Trends #0013 — Online Courses to understand why this matters.
trends.vc/trends-0013-on…
✨ The best XaaS companies will not use (or need) marketplaces. They'll own their own distribution.
See opportunity #7 in Trends #0013 — Online Courses to understand why this matters.
trends.vc/trends-0013-on…
8. ☁️ Opportunities
🔵 Begin with XaaS to build domain knowledge then move to SaaS
• @TheCraigHewitt built @PodcastMotor before @CastosHQ
• @Vinrob built @manypixelsco before manyrequests.com
• @uibreakfast offered productized consulting before @userlist
🔵 Begin with XaaS to build domain knowledge then move to SaaS
• @TheCraigHewitt built @PodcastMotor before @CastosHQ
• @Vinrob built @manypixelsco before manyrequests.com
• @uibreakfast offered productized consulting before @userlist
9. ☁️ Opportunities (con't)
🔵 Pair a one-time productized service with a maintenance plan for recurring income.
See @RestaurantEng and @HotelPropeller.
🔵 Pair a one-time productized service with a maintenance plan for recurring income.
See @RestaurantEng and @HotelPropeller.
10. ☁️ Opportunities (con't)
🔵 Build on top of ecosystems. Leverage existing communities.
WP Bellhop (@wpbellhop) and WP Buffs (@thewpbuffs) are built on @WordPress
Bean Ninjas (@BeanNinjas) and Xendoo (@Xendoo_) are built on @Xero
🔵 Build on top of ecosystems. Leverage existing communities.
WP Bellhop (@wpbellhop) and WP Buffs (@thewpbuffs) are built on @WordPress
Bean Ninjas (@BeanNinjas) and Xendoo (@Xendoo_) are built on @Xero
11. ☁️ Opportunities (con't)
🔵 Build a value ladder around your XaaS.
Russell Brunson (@russellbrunson) explains why you should have a do it yourself, done with you and done for you offer.
listennotes.com/podcasts/the-m…
🔵 Build a value ladder around your XaaS.
Russell Brunson (@russellbrunson) explains why you should have a do it yourself, done with you and done for you offer.
listennotes.com/podcasts/the-m…
12. ☁️ Opportunities (con't)
🔵 Build lead gen tools for “sticky” services like bookkeeping and property management.
They have higher customer lifetime values and a higher cost per lead than other services. Use the leads or sell them.
See Trends #0016
trends.vc/trends-0016-gr…
🔵 Build lead gen tools for “sticky” services like bookkeeping and property management.
They have higher customer lifetime values and a higher cost per lead than other services. Use the leads or sell them.
See Trends #0016
trends.vc/trends-0016-gr…
13. 😠 Haters
“XaaS has lower margins than SaaS.”
There’s no free lunch. XaaS is faster to revenue but comes with higher marginal costs than SaaS. All else equal, would you prefer XaaS or consulting?
“XaaS has lower margins than SaaS.”
There’s no free lunch. XaaS is faster to revenue but comes with higher marginal costs than SaaS. All else equal, would you prefer XaaS or consulting?
14. 😠 Haters (con't)
“Anything as a Service means Platform-as-a-Service, Data-as-a-Service & Storage-as-a-Service. Not lawn care, massages & bookkeeping.”
Anything means anything.
For this report, I narrowed the scope to anything except for software and one-time services.
“Anything as a Service means Platform-as-a-Service, Data-as-a-Service & Storage-as-a-Service. Not lawn care, massages & bookkeeping.”
Anything means anything.
For this report, I narrowed the scope to anything except for software and one-time services.
15. 😠 Haters (con't)
“You can’t make money with a white-label service like WP Buffs.”
Retailers sell the same products. What’s the differentiator? Service. Convenience. You can add value to standardized products.
wpbuffs.com/white-label/
“You can’t make money with a white-label service like WP Buffs.”
Retailers sell the same products. What’s the differentiator? Service. Convenience. You can add value to standardized products.
wpbuffs.com/white-label/
16. 😠 Haters (con't)
“Some of these services will be automated in the future.”
The purpose of this report is to identify opportunities right now. Look at what’s not going to change if you want to play long term games.
goodreads.com/quotes/966699-…
“Some of these services will be automated in the future.”
The purpose of this report is to identify opportunities right now. Look at what’s not going to change if you want to play long term games.
goodreads.com/quotes/966699-…
17. 😠 Haters (con't)
"Atrium didn't work."
Atrium failed as a venture play. Perhaps the services model is not venture scale. They tried to go fully automated towards the end but it was too late. @Bench raised $49.1M & the jury is still out
druriley.com/venture-scale
"Atrium didn't work."
Atrium failed as a venture play. Perhaps the services model is not venture scale. They tried to go fully automated towards the end but it was too late. @Bench raised $49.1M & the jury is still out
druriley.com/venture-scale
18. 😠 Haters (con't)
“The marketplace model won’t work for all XaaS.”
Marketplaces may not work for “sticky” services like bookkeeping and property management.
Some services have lower switching costs. ClassPass for copywriters?
investopedia.com/terms/s/switch…
“The marketplace model won’t work for all XaaS.”
Marketplaces may not work for “sticky” services like bookkeeping and property management.
Some services have lower switching costs. ClassPass for copywriters?
investopedia.com/terms/s/switch…
19. 🔗 Links
Growing a Productized Service from $0 to $50,000/month
Robin Vander Heyden (@Vinrob) wrote a book (in 24 hours) on how he built ManyPixels.
docs.google.com/document/d/1-b…
Growing a Productized Service from $0 to $50,000/month
Robin Vander Heyden (@Vinrob) wrote a book (in 24 hours) on how he built ManyPixels.
docs.google.com/document/d/1-b…
20. 🔗 Links (con't)
Offering X as a Service
Ed Gandia (@EdGandia) explains how to find out what your clients need on a regular basis.
listennotes.com/podcasts/high-…
Offering X as a Service
Ed Gandia (@EdGandia) explains how to find out what your clients need on a regular basis.
listennotes.com/podcasts/high-…
21. 🔗 Links (con't)
The Ladders of Wealth Creation
Nathan Barry (@nathanbarry) describes the major types of income as time for money, your own service business, productized services and selling products.
nathanbarry.com/wealth-creatio…
The Ladders of Wealth Creation
Nathan Barry (@nathanbarry) describes the major types of income as time for money, your own service business, productized services and selling products.
nathanbarry.com/wealth-creatio…
22. 🔗 Links (con't)
From Productized Service to SaaS
Patrick McKenzie (@patio11) makes a great case for starting a productized service before a SaaS.
Quotable moment: "Turn a repeatable outcome into a repeatable income."
From Productized Service to SaaS
Patrick McKenzie (@patio11) makes a great case for starting a productized service before a SaaS.
Quotable moment: "Turn a repeatable outcome into a repeatable income."
23. 🔗 Links (con't)
Stair-Stepping From Productized Consulting to SaaS
Jane Portman (@uibreakfast), co-founder and CEO of Userlist (@userlist), shares how she made the jump from productized consulting to SaaS in an interview with Brian Casel (@CasJam)
productizeandscale.com/podcast/44-sta…
Stair-Stepping From Productized Consulting to SaaS
Jane Portman (@uibreakfast), co-founder and CEO of Userlist (@userlist), shares how she made the jump from productized consulting to SaaS in an interview with Brian Casel (@CasJam)
productizeandscale.com/podcast/44-sta…
24. 🔗 Links (con't)
How to turn a Service into a Product?
Brian Casel (@CasJam) explains how to move from a customized service to a productized service. Pick the right customer, pick a valuable problem and build a predictable version of your service.
How to turn a Service into a Product?
Brian Casel (@CasJam) explains how to move from a customized service to a productized service. Pick the right customer, pick a valuable problem and build a predictable version of your service.
Want more?
🛠️ Trends PRO #0017 — XaaS: Anything as a Service includes:
• 11 Opportunities (120% More)
• 21 Types of XaaS (110% More)
• 32 Examples of XaaS (220% More)
• 10 Summarized Links (66% More)
• 📈 Trends Pro Notes (exclusive insights)
gumroad.com/l/zibvD
🛠️ Trends PRO #0017 — XaaS: Anything as a Service includes:
• 11 Opportunities (120% More)
• 21 Types of XaaS (110% More)
• 32 Examples of XaaS (220% More)
• 10 Summarized Links (66% More)
• 📈 Trends Pro Notes (exclusive insights)
gumroad.com/l/zibvD
If you're interested in trends such as
💌 Paid Newsletters
🦄 Startup Studios
🧱 No-Code
💰 Micro Private Equity
🍳 Cloud Kitchens
🍎 Online Courses
🥾 Bootstrap Funds
🎙️ Podcast Memberships
Check out ⬇️
trends.vc
💌 Paid Newsletters
🦄 Startup Studios
🧱 No-Code
💰 Micro Private Equity
🍳 Cloud Kitchens
🍎 Online Courses
🥾 Bootstrap Funds
🎙️ Podcast Memberships
Check out ⬇️
trends.vc
