There’s been a lot of conversation around Twitter’s enforcement actions recently. We want to take a step back and share the principles we use to empower healthy public conversation through our product, policies, and enforcement...🧵
Twitter’s health principles:
1⃣Decrease potential for likely harm
2⃣Decrease harmful bias & incentives
3⃣Decrease reliance on content removal
4⃣Increase diverse perspectives
5⃣Increase public accountability
1⃣Decrease potential for likely harm
2⃣Decrease harmful bias & incentives
3⃣Decrease reliance on content removal
4⃣Increase diverse perspectives
5⃣Increase public accountability
We believe that healthy public conversation is an important element to enable the achievement of Universal #HumanRights for all: un.org/en/universal-d…
The principles above connect to everything for us — from our decision to ban all political ads, to our policy around public-interest notices, and even a product test that lets people choose who can reply.
blog.twitter.com/en_us/topics/c…
blog.twitter.com/en_us/topics/c…
These principles also shape our work on misleading information. In this area too, we're using feedback from the people we serve.
In 2019, we consulted with the public on our approach and that has guided our work since.
In 2019, we consulted with the public on our approach and that has guided our work since.
We heard:
1⃣Twitter shouldn’t determine the truthfulness of Tweets
2⃣Twitter should provide context to help people make up their own minds in cases where the substance of a Tweet is disputed
Hence, our focus is on providing context, not fact-checking.
1⃣Twitter shouldn’t determine the truthfulness of Tweets
2⃣Twitter should provide context to help people make up their own minds in cases where the substance of a Tweet is disputed
Hence, our focus is on providing context, not fact-checking.
We are NOT attempting to address all misinformation. Instead, we prioritize based on the highest potential for harm, focusing on manipulated media, civic integrity, and COVID-19. Likelihood, severity and type of potential harm — along with reach and scale — factor into this.
Due to the large potential reach, and persuasive impact of media content, we started with a policy on manipulated media. help.twitter.com/en/rules-and-p…
We have since expanded to issues of civic integrity and public health given the critical importance of elections and the current health crisis. blog.twitter.com/en_us/topics/p…
When we label Tweets we link to Twitter conversation that shows three things for context:
1⃣Factual statements (e.g. “ballots are only being sent to registered voters”)
2⃣Counterpoint opinions & perspectives
3⃣Ongoing public conversation around the issue
help.twitter.com/en/rules-and-p…
1⃣Factual statements (e.g. “ballots are only being sent to registered voters”)
2⃣Counterpoint opinions & perspectives
3⃣Ongoing public conversation around the issue
help.twitter.com/en/rules-and-p…
We will only add descriptive text that is reflective of the existing public conversation to let people determine their own viewpoints. To date, we have applied these labels to thousands of Tweets around the world, primarily related to COVID-19 and manipulated media.
We also believe it’s important people can read and speak about what world leaders say, even if they violate our rules. We shared more details on our public interest notice in October. blog.twitter.com/en_us/topics/c…
We will continue to be transparent in how we make our decisions and be open with our rationale on how we label certain Tweets. Publicly sharing our work is core to everything we do. If we can’t explain and be confident in our determination, we will not label a Tweet.
