Penetration rates are still quite low and these industries make life easier, both consumers and companies *need* these services and they save them both time + money.
Online payments = make ecommerce possible
SaaS = increased productivity, cost savings for companies, security. Which biz doesn't want this?
These companies are asset light, compounding machines.
Best of all, these customers buy relatively small ticket items, repeatedly and for long periods of time, both during booms and busts.
High growth, early innings, asset light, moat, customer loyalty and pretty regular cash flows through the entire business cycle!
This is why these companies are fully valued and despite this, almost my entire capital is allocated to these secular growth businesses.